DEARBORN, Mich., Sept. 17, 2010 – Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.

With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.

“Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It’s another way for us to reach out to customers in the digital and social media space.”

via FORD DEBUTS FIESTA APP ON THE APP STORE; INTERACTIVE SALES BROCHURE BRINGS FIESTA TO LIFE | Ford Motor Company Newsroom.

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• Ford Debuts Fiesta App on the App Store; Interactive Sales Brochure Brings Fiesta to Life (prnewswire.com)
• Ford releases Fiesta iPad app (autoblog.com)

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• Fiesta Movement Chapter 2 kicks off with 20 teams of two agents each bringing the new 2011 Fiesta to life through missions inspired by Ford’s new small car
• Missions will be centered around where the teams live, with agents tapping into their local communities to help execute and promote missions
• The 2011 Ford Fiesta goes on sale this summer offering projected best-in-class highway fuel economy of 40 mpg, 15 class-exclusive technologies and personalization, all in a small car package

INTRODUCING FIESTA MOVEMENT CHAPTER 2 AGENTS

Dearborn, Mich., March 1, 2010 – Ford’s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car on the minds of thousands of people nationwide. It is now moving to its second chapter, this time enlisting 40 people to tell the story of Ford’s newest car in 16 cities across the country.

via NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH FIESTA MOVEMENT CHAPTER 2 | Ford Motor Company Newsroom.

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• 2011 Ford Fiesta Comes With Free SYNC When You Reserve Online Or By Text (thecarconnection.com)

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