DEARBORN, Mich., June 22, 2011 – After launching its industry-first rear inflatable seat belts on the new Ford Explorer, Ford Motor Company is now expanding availability to the Ford Flex and Lincoln vehicles set to arrive in dealer showrooms next summer.

“This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “Expanding the rollout of this technology is another example of Ford leading the way to enhance vehicle safety for our customers.”

The addition of the inflatable rear seat belts to Flex builds on the Top Safety Pick ratings the vehicle recently earned from the Insurance Institute for Highway Safety. Ford plans to continue offering the inflatable belts affordably after launching them on the new Explorer.

Early data show approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts, said Amy Marentic, Car and Crossover Group marketing manager.

“The addition of inflatable belts enhances Ford’s well-earned reputation of adding technology that enables safety,” she said. “This is especially important to customers of products such as Explorer, which often serve large families who are looking for that extra peace of mind found in technology like inflatable belts.”

The inflatable belts were added this spring, bolstering Explorer’s already extensive suite of safety innovations. The vehicle already has seen strong demand from customers for its safety and driver-assist technologies.

Of the first 19,000 Explorer orders received:

• 87 percent include rear view camera
• 40 percent include BLIS® (Blind Spot Information System) with cross-traffic alert
• 22 percent include adaptive cruise control with forward collision warning, active park assist and rain-sensing wipers

via Ford Expands Industry-First Rear Inflatable Seat Belt Offering | Ford Motor Company Newsroom.

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• The new 2010 Ford Taurus has earned the U.S. government’s top five-star ratings for driver and passenger in front and side crash tests

  

• The new Taurus has an advanced crash safety structure, a standard suite of advanced restraint and air bag technologies, and previously earned the Insurance Institute for Highway Safety’s “Top Safety Pick” – adding to Ford’s industry-leading number of top crash safety-rated vehicles
• Taurus advanced collision avoidance technologies, including radar-enabled advanced collision warning system and Cross Traffic Alert that warns drivers of hard-to-see parking lot traffic, are well received by consumers

via 2010 TAURUS EARNS FIVE-STAR CRASH RATINGS, PIONEERS FAST-SELLING CRASH-AVOIDANCE TECHNOLOGIES | Ford Motor Company Newsroom

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• Ford and the Massachusetts Institute of Technology MIT announce advanced research project that explores automotive technology solutions to reduce driver stress
• Ford and MIT to study how reducing driver stress can aid overall human wellness
• Lincoln MKS to serve as test vehicle in ongoing commitment to providing cutting-edge safety and security features that could aid in reducing stress behind the wheel

via Ford and MIT Team Up To Improve Safety by Reducing Driver Stress | Ford Motor Company Newsroom

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• Ford Motor Company is the only automaker to use the same type of motion-capture software in its virtual engineering labs as Hollywood employs to create such motion pictures as “Avatar,” “Lord of the Rings,” “Cloudy with a Chance of Meatballs” and “Polar Express”
• Ford uses motion-capture software for a variety of automotive applications including the study of human movement for better ergonomics, immersive virtual driving experiences, and virtual manufacturing
• The technology is the latest innovation at Ford to help engineers optimize vehicle design, comfort and ergonomics. The work from this technology is being applied to future products

via FORD USES HOLLYWOOD MOTION-CAPTURE SOFTWARE BEHIND ‘AVATAR’ TO IMPROVE VEHICLE DESIGNS | Ford Motor Company Newsroom

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• Ford’s new three-blink lane change technology gives drivers a way to avoid an annoyance on the road with a simple flick of the indicator that turns off automatically
• A recent driving survey puts people who leave their turn signals on for miles in the “Top 10 Driving Pet Peeves” list
• The new feature appears on the 2011 Ford Fiesta, which goes on sale in summer 2010 with a projected best-in-class fuel economy of 40 mpg highway and an expressive and vibrant design

via THREE BLINKS AND IT’S OFF; NEW FORD LANE CHANGE TECHNOLOGY HELPS EASE DRIVER PET PEEVES | Ford Motor Company Newsroom

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This year, the Insurance Institute added a requirement for roof crush safety to protect occupants in the event of a rollover. To test roof strength, the Institute presses a metal bar against one side of the vehicle’s roof. To earn a good rating, the roof must withstand 4 times the vehicle’s weight while crushing less than five inches.

From CNNMoney.com

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