New Ford Mustang Customizer website allows enthusiasts to create their very own Mustang, selecting colors, accessories and decalsto complement the classic design

Mustang Inventory

DEARBORN, Mich., Sept. 15, 2011 – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang.

Ford launched the site at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design with limitless possibilities.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design.

Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.

via New Ford Mustang Customizer Website Lets Enthusiasts Dream Up and Share Their Ultimate Pony Car | Ford Motor Company Newsroom.

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• Ford Motor Company Fund is contributing an additional $50,000 to Feeding America in support of tornado victims in Joplin, Mo. The Fund donated $50,000 to this organization earlier this month for disaster relief in southern states hit by tornadoes and floods
• Employees from the Ford Kansas City Assembly Plant and local offices are assisting with relief efforts in Joplin
• Ford has partnered with Feeding America and Newman’s Own for more than a decade, putting a fleet of nearly 100 Ford trucks on the road delivering food to the hungry in 50 states

DEARBORN, Mich., May 26, 2011 – The Ford Motor Company Fund is donating another $50,000 to assist with hunger relief efforts in communities hit by tornadoes, bringing the total donations to Feeding America this month to $100,000.

Additionally, employees at the Ford Kansas City Assembly Plant, including employees with UAW Local 249, and local Ford offices are assisting with relief efforts in Joplin, Mo. An employee gate collection is expected to raise several thousand dollars in further contributions.

“Our hearts go out to our neighbors without shelter and food in the wake of these devastating storms,” said Jim Vella, president, Ford Motor Company Fund. “Our partnership with Feeding America allows us to provide help where it is needed most.”

Feeding America aids disaster relief and recovery by distributing food and grocery products through a network of more than 200 food banks that serve 61,000 local charitable agencies.

”The donations from Ford this season will greatly benefit those working to rebuild communities affected by the damaging storms,” said Vicki Escarra, chief executive officer of Feeding America. “For years, our partnership with Ford has helped to better communities across the nation.”

Ford Motor Company has a decade-long partnership with Feeding America and Newman’s Own®, Inc. to provide Ford refrigerated trucks loaded with Newman’s Own food products to communities in need. The fleet of 98 refrigerated Ford trucks and vans has travelled 5.7 million miles delivering 130 million meals.

via Ford Provides $50,000 to Help Missouri Tornado Victims, Ford Employees Step In | Ford Motor Company Newsroom.

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via kbb.com: New car buyers most impressed with Ford image | Ford Motor Company Newsroom.

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Dearborn, Mich., March 23, 2011 – The small car style Ford Fiesta delivers is expanding for 2012 with three new packages to give customers even more options for personalizing.

The new packages build on the success of the current personalization choices Fiesta customers enjoy today, with nearly 40 percent purchasing at least one accessory. To date, more than 26,000 Ford Custom Accessories items have been purchased by Fiesta owners.

“The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes,” said Lew Echlin, Global Car marketing manager. “Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their car.”

A recent study by the Specialty Equipment Market Association (SEMA) found that accessories drive sales, with the availability of accessories influencing more than 1 million new vehicle sales each year.

“The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing,” said Sheryl Connelly, manager of Ford Global Trends and Futuring. “People don’t customize to stand out from the crowd; they do it to create a more meaningful connection.”

The new premium sport appearance package takes cues from the European Focus RS with several blacked-out components that feature Tuxedo Black paint, including:

• Side mirrors
• Headlamps
• Grille surround
• License plate header
• Upper rear hatch spoiler

via Ford Fiesta Gets Personal for 2012, Gives Owners Bursts of Color, Customization Inside and Out | Ford Motor Company Newsroom.

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DEARBORN, Mich., Feb. 27, 2011 – Ford is expanding the reach of Ford SYNC globally with the European launch of its popular voice-controlled connectivity system, with the capability of now offering 19 languages.

SYNC was originally launched in North America in 2007 with three languages. With the additional 16 vernaculars, Ford will offer voice recognition capability, powered by Nuance Communications, in more languages than any other automaker offering voice control.

The expansion brings the convenience of SYNC to a much larger audience of potential customers, said Ford President and CEO Alan Mulally, who kicked off the global launch of SYNC this week at the 2011 CeBIT technology show in Hanover, Germany.

“We are pleased to announce that SYNC will soon be available to customers around the world,” Mulally said. “It is a smart and simple way to connect drivers with in-car technologies and their digital lives.”

via Ford SYNC to be More Multilingual as Vocabulary Expands to Industry-Leading 19 Languages | Ford Motor Company Newsroom.

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DEARBORN, Mich., Jan. 7, 2011 – Ford has released the first software upgrade for SYNC® with MyFord Touch™, helping enhance and expand system compatibility and performance for 2011 Ford Edge and Lincoln MKX owners.

“Consumer electronic products and software change fast and frequently to keep up with customer needs and technology trends,” said John Schneider, chief engineer, Ford Multimedia and Infotainment. “A significant benefit of Ford SYNC is that it can be updated at the same speed as consumer electronics companies to keep our products and their owners at the forefront of the latest trends in technologies.

“Our owners can expect Ford to continue releasing software upgrades that improve compatibility, add more features and enhance performance, keeping their vehicles and the technologies offered fully up to date,” Schneider added.

The SYNC G2 V1.1 update demonstrates the power of the SYNC open connectivity platform, which was designed and intended for easy upgrades as software evolves. This first update evolved during development of the new 2011 Ford Explorer, which is now on sale and is the next product to feature MyFord Touch.

via FORD SYNC SOFTWARE UPGRADE ADDS NEW FEATURES TO MYFORD TOUCH; NEW WEBSITE OFFERS ‘HOW TO’ VIDEOS | Ford Motor Company Newsroom.

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Over the last two years, Ford’s score in the survey has risen by 35 points while Toyota’s score has fallen by 46 points.

via Ford rises, Toyota plummets in best-loved car brand – Jan. 5, 2011.

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DEARBORN, Mich., Jan. 3, 2011 – Ford is ringing in the new year with a noteworthy milestone, by installing the industry-leading Ford SYNC® in-car connectivity system on its 3 millionth vehicle in North America.

“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”

Ford SYNC was first available for the 2008 Ford Focus, with an option price of $395, in the fall of 2007 and quickly migrated across Ford’s product lines. Today, SYNC is available on all Ford and Lincoln products, except those that are largely commercial or fleet use. The option price remains at $395 for most vehicles, but now includes several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.

Customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.

via FORD SYNC NOW IN 3 MILLION VEHICLES; CUSTOMER SATISFACTION, USE OF VOICE CONTROL ON RISE | Ford Motor Company Newsroom.

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DEARBORN, Mich., Dec. 28, 2010 – The all-new 2012 Ford Focus is the first beneficiary of a new class-exclusive Ford technology that employs downhill skiing and snowboarding moves to increase vehicle stability in turns.

Engineered to increase novice driver confidence by adding a finer sense of control in curves, the next-generation Focus will please enthusiast drivers as well with the addition of a vehicle stability control system previously reserved for premium sports cars.

“The new Focus is the first North American Ford vehicle to offer torque vectoring control,” said Rick Bolt, program manager for the Ford Focus. “This is a technology that has been offered on high-end sports cars, yet Ford is making it standard on their new small car.”

via FORD TECHNOLOGY ALLOWS NEW FORD FOCUS TO CARVE THROUGH TURNS LIKE DOWNHILL SKIER | Ford Motor Company Newsroom.

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• Explorer Live is a Facebook program that engages Ford and prospective Explorer customers in one-on-one conversations using text, videos and images
• Explorer fans can get near real-time answers to questions from Ford experts as well as view video responses from engineers and celebrities such as Bret Michaels and Snoop Dogg
• Explorer Live continues the Ford Explorer Facebook engagement that began with the all-new SUV’s live Facebook reveal on July 26, 2010
• Since Ford began the Facebook page last March, more than 135,000 fans have joined the page

DEARBORN, Mich., Dec. 23, 2010 – Ford Motor Company is sparking up a conversation with more than 135,000 Explorer fans on Facebook as a way to build one-on-one relationships with owners and prospective customers and get real-time feedback on Ford’s all-new SUV.

Called “Explorer Live”, the Facebook program was set up in response to the outstanding reaction to the live reveal of the Ford Explorer on Facebook on July 26. More than 75,000 people logged in on that day to see the new Explorer for the first time.

“Explorer Live is a program that allows us to get to the Holy Grail of marketing – direct, unfiltered dialogue with thousands of customers with real-time responses to their questions and to our answers,” said Matt VanDyke, director, Ford U.S. Marketing Communications. “The ability to interact with customers and get feedback from them about what they really want from their vehicle allows us to tailor our marketing outreach accordingly.”

Customers have used the Facebook page to ask questions and share information and, as Eric Peterson, Ford Explorer Communications manager explains, this gave the team an idea.

To see more of the creative work, log on to www.facebook.com/fordexplorer and join the more than 135,000 fans getting regular updates from the 2011 Ford Explorer.

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DEARBORN, Mich., Dec. 23, 2010 – The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at www.fordcustomgraphics.com.

“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”

via TATTOOS COME INTO FOCUS – LITERALLY – WITH FORD’S HOT NEW SMALL CAR | Ford Motor Company Newsroom.

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DEARBORN, Mich., Dec. 13, 2010 – Ford safety engineers in the U.S. and Germany crash tested the new 2012 Ford Focus more than 12,000 times in real and virtual worlds to prove out innovative new technologies designed to protect occupants in crashes.

The new Focus, which debuts around the world starting early next year, underwent an exhaustive testing regimen of occupant and full-vehicle computer simulations. Those simulations have become so realistic that the number of physical vehicle crash tests has been significantly reduced.

“Developing the Focus to meet the global safety standards has resulted in improved crash performance to help protect occupants in crashes,” said Matt Niesluchowski, Focus safety manager. “Ford’s safety team had a head start in working together around the world, which helped tremendously in ensuring the new Focus meets or exceeds a complex web of global safety regulations.”

via NEW 2012 FORD FOCUS CRASHED MORE THAN 12,000 TIMES IN VIRTUAL AND REAL WORLD TESTS | Ford Motor Company Newsroom.

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DEARBORN, Mich., Dec. 2, 2010 – What looks like a harmless speck of sand to one person can be a big nuisance for a new car owner.  That is why engineers at Ford Motor Company are working with the same computed tomography (CT) scanners that police and hospitals use to improve vehicle quality.

Much like crime solvers on television, Ford has its own team of “forensic” investigators employing cutting-edge scientific methods to improve the quality of parts such as gears, latches, welds, nuts, bolts, fasteners and sensors before they are assembled into a finished car.

Analysts like Ford’s Vlad Beltran in the past would spend hours, days — and even weeks — sanding an individual part, such as a bolt, one layer at a time until a small scratch or bump was discovered.  Now, Beltram uses 3D virtual imaging to target a flaw inside, such as an air pocket or scratch, that may be no bigger than a dust particle.

Beltran’s work keeps Ford quality high by uncovering the air pockets, indentations, and blemishes that mean the difference between acceptable and optimal performance.

The critical tool is a Skyscan Micro-CT scanner that fits on a table-top.

via FORD USES ‘FORENSIC’ ENGINEERING TO INVESTIGATE PART IMPERFECTIONS SMALLER THAN A SPECK OF SAND | Ford Motor Company Newsroom.

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DEARBORN, Mich., Dec. 1, 2010 – Consumer demand for Ford Motor Company’s fresh lineup of high-quality, fuel-efficient vehicles boosted November sales 24 percent versus a year ago, with 147,338 units sold.

Year-to-date, Ford, Lincoln and Mercury sales totaled 1.74 million, up 21 percent – growing at double the overall industry rate. Ford remains on track to gain market share for the second year in a row – a result not achieved since 1993.

“With our strongest-ever line of products, we’re pleased to see more signs the economy is growing and the demand for new vehicles is increasing,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s broad range of high-quality, fuel-efficient vehicles is driving one of our best years ever and positioning Ford to deliver improved results in the future.”

Ford’s Balanced Vehicle Portfolio
In November, Ford car sales were up 25 percent, utilities were up 13 percent and trucks were up 34 percent. Year-to-date, Ford car sales were up 18 percent, utilities were up 15 percent and trucks were up 29 percent.

via FORD NOVEMBER SALES UP 24 PERCENT; GAINS ACROSS FULL VEHICLE PORTFOLIO – CARS, UTILITIES AND TRUCKS | Ford Motor Company Newsroom.

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DEARBORN, Mich., Oct. 25, 2010 – The all-new Ford Focus will take dynamic driving to new levels with optionally available handling packages on SE and range-topping Titanium model.

Driving dynamics and responsive handling have been elevated across the entire all-new Focus range for 2012. All Focus models feature standard specifically tuned electric power-assisted steering (EPAS) system, independent Control Blade rear suspension and torque vectoring control. These features combine to make Focus more agile and confidence-inspiring for enthusiast and normal drivers alike.

“Our enthusiast customers told us exactly what they want in an all-new Focus,” said Mark Rushbrook, Ford vehicle dynamics manager for the 2012 Ford Focus. “They asked us to give Focus more responsive handling, and they asked that we develop and offer a factory-engineered handling package with beefier suspension hardware. We’ve done just that, fine-tuning a pair of available packages for mid-level SE and up-range Titanium models.”

via ALL-NEW FORD FOCUS SHARPENS DYNAMIC DRIVING WITH AVAILABLE SE SPORT, TITANIUM HANDLING PACKAGES | Ford Motor Company Newsroom.

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Dearborn, Mich., Oct. 7, 2010 – People love to modify small cars, so it’s no surprise that consumers and aftermarket companies are eager to get their hands on Ford’s hot-selling Fiesta, set to debut at this year’s SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

“The Fiesta is one of those vehicles that resonates with everybody – especially with the younger market. Whatever you’re into, it works,” said Melvin Betancourt, Ford specialty design manager. “It lends itself to a lot of different themes. It’s a perfect fit for the aftermarket and for customers who want to express their personality.”

“SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed,” said Sam De La Garza, Fiesta brand manager.

via FORD’S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP | Ford Motor Company Newsroom.

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DEARBORN, Mich., Oct. 1, 2010 – Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles in September helped the company continue to grow both sales and retail market share.

Ford, Lincoln and Mercury sales in September totaled 160,873, up 46 percent versus a year ago. Ford’s market share also increased in September, marking the 23rd time in the last 24 months that Ford’s share of the retail market increased.

Year-to-date sales totaled 1.44 million, up 21 percent – growth more than double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993.

more FORD SEPTEMBER SALES UP 46 PERCENT; FORD ON TRACK TO GAIN MARKET SHARE FOR SECOND YEAR IN A ROW | Ford Motor Company Newsroom.

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Bold, powerful and confident, the all-new Ford Ranger makes its world debut at the Australian International Motor Show in Sydney. The new face of Built Ford Tough for compact pickup truck

customers in 180 markets around the world, Ranger is the result of an all-new global compact truck platform developed in Australia

SYDNEY, September 20, 2010 – Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets. The worldwide premiere of the all-new Ford Ranger is certain to be the big news of this year’s Australian International Motor Show, where it will be unveiled on October 15, 2010.

The all-new Ranger is the latest in a wave of global products driven by the ONE Ford strategy. Designed and engineered at Ford’s Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true pickup truck leadership.

via Ford lifts disguise on all-new Ranger for its worldwide premiere in Sydney | Ford Motor Company Newsroom.

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DEARBORN, Mich., Sept. 16, 2010 – The all-new 2012 Ford Focus will launch exclusive airbag technologies that enhance protection for front seat occupants in the most common frontal and side crashes.

The suite of new innovations includes Ford’s next-generation driver-front airbag with enhanced chest protection technology. The new airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes.

Ford’s innovative side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces. Taller occupants whose shoulders block the vent could benefit from the higher pressures.

via ALL-NEW FORD FOCUS LAUNCHES EXCLUSIVE AIRBAG TECHNOLOGIES THAT ENHANCE CRASH PROTECTION | Ford Motor Company Newsroom.

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