via KBB.com: Ford Again the Most Sought-after Brand | Ford Motor Company Newsroom.

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• Kbb.com: Ford Back on Top for Most-Considered Auto Brand, Gains Significant Lead Over Competition (prnewswire.com)

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• Many Ford Motor Company vehicles are the most affordable vehicles repair after collisions in their respective segments, according to a report by National Highway Traffic Safety Administration based on insurance claims costs; Insurers use this model-specific data to help establish auto insurance premiums
• Ford has 10 segments leaders, including Taurus, Focus and F-Series trucks, from the 2007-2009 model years, more than three times as many as Toyota and Honda combined. The NHTSA ratings based on claim costs data from the Highway Loss Data Institute
• Ford in 2009 established a special engineering and technical center in Allen Park, Mich., to help lower the cost of collision repair for Ford vehicles

DEARBORN, Mich., May 12, 2010 – Many Ford Motor Company vehicles cost less to repair after a collision on average than all other vehicles in their segments, according to a new U.S. government report based in insurance claims database.

This is good news for the pocketbooks of current and future Ford, Lincoln and Mercury owners because auto insurance companies often factor in model-specific claims data in setting premium costs.

The National Highway Traffic Safety Administration (NHTSA) 2010 Relative Collision Insurance Cost Information Booklet shows more Ford, Lincoln and Mercury vehicles lead their segments for the lowest collision insurance cost than any other automaker. The report will be available in all dealerships this spring to help consumers anticipate repair costs that insurers rely on for setting insurance rates.

Ford has 10 segments leaders, including Taurus, Focus and F-Series trucks, from the 2007-2009 model years, more than three times as many as Toyota and Honda combined. The NHTSA ratings based on claim costs data from the Insurance Institute for Highway Safety.

via REPORT SHOWS FORD VEHICLES MORE AFFORDABLE TO REPAIR; INSURERS CAN PROVIDE CHEAPER RATES | Ford Motor Company Newsroom.

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