DEARBORN, Mich., July 27, 2011 – Customers increasingly are demanding top fuel efficiency, and they are rating Ford highly for delivering, according to the J.D. Power 2011 Automotive Performance, Execution and Layout (APEAL) study released today.

All of Ford’s newer retail vehicles earned fuel efficiency ratings above their segment averages, according to the J.D. Power 2011 Automotive Performance, Execution and Layout study.

“Ford is an industry leader in fuel efficiency, and customers are pleased with the way we are helping them at the pump,” said Bennie Fowler, group vice president, Global Quality and New Model Launches. “Ford also is absolutely committed to the highest vehicle quality, delivering vehicles that surprise and delight customers while eliminating defects.”

The new Ford Fiesta and F-150 were first-place segment winners in the survey, which measures customer satisfaction in design, content and vehicle performance. The 2011 Ford Taurus and Flex were rated second in their segments. The new Ford Explorer, F-Series Super Duty, Expedition and Mustang scored third-place segment rankings.

via J.D. Power: Ford’s Quality Vehicles Earn High APEAL Rankings from Customers for Fuel Efficiency | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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DEARBORN, Mich., April 28, 2011 – The EcoBoost™ engine family isn’t just giving some Ford vehicles a bump in fuel economy. The engines also are giving Ford sales a boost by attracting customers who had not previously considered a Ford brand product.

“EcoBoost is like having your cake and eating it, too,” said Derrick Kuzak, Ford group vice president for Global Product Development. “The unmatched combination of responsive power with responsible fuel efficiency is attracting new customers to Ford showrooms.”

EcoBoost pickup sales
Demand for the EcoBoost engine in the F-150 has increased each month since launch. One in every four Ford F-150 pickups sold during March was powered by a 3.5-liter EcoBoost V6. In April, EcoBoost F-150 sales are running at about 35 percent. In the F-150, the EcoBoost engine with its 365 horsepower and 420 lb-ft of torque provides best-in-class towing capability of 11,300 lbs combined with up to 20 percent fuel economy savings. The 2011 F-150 EcoBoost carries an EPA rating of 16 mpg in the city and 22 mpg on the highway, making it the best combination of capability and efficiency among light duty full-sized pickups.

Flex expands reach with EcoBoost
The stylish Ford Flex three-row utility vehicle has generated a similar yet more pronounced effect. After just two years on the market, Flex with EcoBoost is bringing new customers to the Ford brand at a market-leading rate of 65 percent.

Taurus adds second EcoBoost engine
The new 2013 Taurus – recently revealed at the New York International Auto Show – will offer the next level in EcoBoost fuel efficiency. This full-size sedan will be available with an advanced 2.0-liter EcoBoost four-cylinder engine expected to deliver best-in-class highway fuel efficiency of at least 31 mpg. Responsive performance is assured, as gasoline direct injection and a turbocharger enable this engine to deliver a projected 237 horsepower across a broad rpm range.

Gasoline direct injection
A key contributor to EcoBoost fuel efficiency is direct injection of gasoline. This system precisely delivers a fine mist of fuel directly into each cylinder for optimal performance, economy and emissions. Unlike port-fuel-injection (PFI) engines that spray fuel in the intake system, the direct-injection system puts the fuel exactly where it needs to be for combustion.

via Ford EcoBoost Engines: Conserving Fuel, Adding Sales, Attracting New Customers | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus offers a class-leading array of unique and unsurpassed technologies such as active park assist, making life simpler and more convenient for customers

• Taurus adds voice-controlled MyFord Touch™ driver connect technology powered by SYNC®, Sony® Audio System, HD Radio™ and navigation for ultimate in-car experience

NEW YORK, April 19, 2011 – Ford’s new flagship sedan is set to debut with an array of safety, infotainment and fuel-saving technologies even more expensive sedans can’t match.

“Taurus already brings an arsenal of class-exclusive technologies that no other competitor can match,” said Chief Program Engineer Bill Gubing. “Our team understands how important it is to continue expanding our technology offerings to keep the next Taurus and its customers at the top of their respective games.”

Just as the new Taurus leverages technology to deliver best-in-class fuel economy and performance, elevate driving dynamics and maintain its safety legacy, Ford’s flagship sedan also raises the technology bar. Adding unique new features like MyFord Touch™ powered by SYNC®, active park assist and HD Radio™ to exclusive offerings like heated and cooled first-row multicontour seats with Active Motion™ and EcoBoost™ engine availabilities keeps Taurus a rolling showcase of technology leadership.

“For full-size sedan buyers in general and customers choosing the completely reinvented Taurus in particular, technology is a key purchase motivator,” said Taurus Marketing Manager Pei-Wen Hsu. “Expanded technologies are central to continuous Taurus improvement.”

via New Ford Taurus Even Smarter – Elevating Customer Convenience, Comfort, Connectivity Technologies | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus adds second EcoBoost™ engine option with the highly efficient new 2.0-liter engine, ideal for sedan buyers placing the highest priority on fuel economy

• Standard Taurus 3.5-liter V6 provides more horsepower and fuel economy with the addition of twin independent variable camshaft timing (Ti-VCT), providing unmatched fuel economy in its segment

• Each Taurus engine is mated to a unique six-speed automatic transmission with optimized gearing and SelectShift Automatic™ functionality

NEW YORK, April 19, 2011 – Fuel efficiency comes standard with the new Ford Taurus, featuring an expanded array of fuel-efficient powertrains engineered to improve fuel economy without compromising power or responsiveness.

“The new Taurus pays off on our promise to deliver new vehicles with the best or among the best fuel economy in every segment where Ford competes,” said Derrick Kuzak, group vice president, Global Product Development. “We have raised the bar for the standard Taurus V6 by adding Ti-VCT to increase power and fuel economy, while adding an additional EcoBoost™ engine option that boosts highway fuel economy to at least 31 mpg, which is best-in-class.”

These new engines join the Taurus SHO twin-turbocharged EcoBoost V6 that provides sport-sedan power while delivering up to 25 mpg on the highway.

EcoBoost 2.0-liter engine
For full-size sedan buyers seeking maximum fuel efficiency without the additional cost or complexity of a hybrid powertrain, the new Taurus offers Ford’s new EcoBoost 2.0-liter four-cylinder engine as an option. This advanced engine combines direct injection of gasoline and a turbocharger to provide performance comparable to normally aspirated V6 engines offered by competitors.

The EcoBoost 2.0-liter is anticipated to deliver an estimated 237 horsepower and 250 lb.-ft. of torque while delivering best-in-class fuel economy of at least 31 mpg. That bests Toyota Avalon by 2 mpg and Chrysler 300 and Dodge Charger by 4 mpg.

via New Ford Taurus Delivers Increased Fuel Economy with Expanded Powertrain Offerings | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus takes craftsmanship up a notch with higher-quality, soft-touch materials and an enhanced noise, vibration and harshness (NVH) package

• New Taurus builds on a five-star, Top Safety Pick leadership legacy, with improved side airbag restraints

NEW YORK, April 19, 2011 – Building on class-leading customer satisfaction and a legacy of technology and safety recognition, the new Ford Taurus brings sporty design cues to a more differentiated series lineup that offers even more dynamic driving characteristics.

“Our vision for the next Taurus was to make our Blue Oval signature sedan even more of a flagship,” said Gordon Platto, Taurus chief designer. “We aimed to increase design differentiation between series models while making Taurus a sportier package across the board.”

Platto and the Taurus design team widened the grille and lower front fascia opening to give the car a more muscular, athletic stance. Beyond the grille and front fascia, the new Taurus features a new hood, new headlamps, taller rear fenders, a new decklid and dramatic taillamps with LED illumination.

A decklid-mounted spoiler is available on SEL and Limited models and standard on the line-topping Taurus SHO. The base road wheel has been upped to a 17-inch painted aluminum finish. Across series, an 18-inch wheel is offered along with three 19-inch and two 20-inch alternative choices.

“Taurus and Taurus SHO customers told us they wanted more differentiation between models,” said Platto. “Starting with SHO, we’ve added a mesh grille in contrasting black with harmonizing sideview mirrors, specific wheels and unique side fender vents. It’s an aggressive while still subtle look, in keeping with the understated ethos of the model.”

Inside the next Taurus, driver-focused elements and a fresh interior color – Dune – add elegance and sportier character. Each Taurus series model features unique fabrics and trims with new appliqués on the instrument panel, door trim and center console.

via Ford Taurus Builds on Foundation of Customer Satisfaction, Technology Leadership with Sportier Design, Better Dynamics | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• New Taurus expected to deliver best-in-class fuel efficiency – at least 31 mpg highway – with the new 2.0-liter EcoBoost™ engine, while delivering horsepower comparable to competitive, normally aspirated V6 offerings

• New Ford Taurus SHO sedan is sportiest model yet to wear SHO badge, offering unique, performance-inspired design, road manners to match – and even more differentiation in the Taurus lineup

NEW YORK, April 19, 2011 – The new Ford Taurus delivers more of what large sedan customers really want for the 2013 model year – with even better fuel economy, more technology, design refinement, improved craftsmanship and enhanced driving dynamics.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford’s president of The Americas. “The new Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to delivering high-quality, fuel-efficient cars for our customers.”

Greener, yet powerful
A choice of new engines offers customers increased fuel efficiency, without compromising the responsive performance they want.

via New Ford Taurus Delivers More Fuel Efficiency, Technology, Design Refinement and Even Better Driving Dynamics | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
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3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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DEARBORN, Mich., Dec. 29, 2010 – Ford Motor Company is preparing to debut a new version of its breakthrough MyKey® technology that – for the first time – will allow parents to block explicit satellite radio content in the vehicle, much like parents are able to prevent children from viewing certain types of television and Internet content.

The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across a variety of Ford and Lincoln vehicles. MyKey – designed to help parents encourage safe teen driving habits – is an easily programmable key that can limit a vehicle’s top speed, limit radio volume and encourage safety-belt usage by muting the radio until front occupants buckle up.

The radio-blocking feature works by screening out more than a dozen channels labeled by Sirius® Satellite Radio as “explicit.” While similar technology is used for blocking inappropriate content on televisions and computers, never before has such an option been available for radio programming in vehicles.

Ford’s current MyKey system – standard on most North American vehicles after launching in summer 2009 – allows owners to program a key that can limit the vehicle’s top speed to 80 mph, with chimes sounding at 45, 55 and 65 mph. The upgraded MyKey technology will now allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph.

via FORD’S ENHANCED MYKEY TECHNOLOGY NOW ALLOWS PARENTS TO BLOCK EXPLICIT SATELLITE RADIO CONTENT | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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LOS ANGELES, Nov. 17, 2010 – Three Ford vehicles have earned Kelley Blue Book’s kbb.com 2011 Best Resale Value Awards, which recognize cars and trucks expected to maintain the greatest proportion of their original list price after five years of ownership.

The 2011 Ford Taurus, 2011 Ford Super Duty and 2011 Ford Mustang GT earned the Best Resale Value Awards in the full-size car, full-size pickup and high-performance car categories, respectively.

The awards are designed to help people make more informed car-buying decisions, said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.

“Consumers should take a good look at the projected resale value of a car when choosing their next new vehicle purchase,” he said. “Taking the time to research and choose vehicle makes, models and options wisely now can help new car shoppers hold value down the road when they go to sell or trade in the vehicle.”

via 2011 FORD TAURUS, SUPER DUTY AND MUSTANG GT WIN KBB.COM BEST RESALE VALUE AWARDS | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• After one year in service, the hot-selling 2010 Ford Taurus is posting a resale value increase of 39 percent – or $7,100 – over the 2009 model
• Resale value of 2010 Ford Taurus now surpasses that of the 2010 Toyota Avalon by $2,500
• Key contributors to the residual value improvement are the design, quality, customer satisfaction and state-of-the-art technology offered with the 2010 Ford Taurus

DEARBORN, Mich., Aug. 16, 2010 – After one year in service, the hot-selling 2010 Ford Taurus is commanding impressive results at auction, posting an average 39 percent increase in resale value – or $7,100 – over the 2009 model.

The huge leap reflects the strong appeal of Ford’s full-size sedan, according to Rose Peng, manager, Global Lifecycle Analytics Department (GLAD).

“The successful product launch of the 2010 Ford Taurus coupled with the vehicle’s best-in-class quality, upscale design and state-of-the-art technology has resulted in a sharp improvement for the brand,” she said, adding that the resale value of the new Taurus after one year now surpasses that of one of its strongest competitors, the 2010 Toyota Avalon.

via 2010 FORD TAURUS RESALE VALUE JUMPS 39 PERCENT | Ford Motor Company Newsroom.

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• New trade-in data show Ford is increasingly winning new customers from competing brands, a key reason the company has gained retail U.S. market share for 16 of the past 17 months
• For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from  2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase
• The Ford Fusion, Ford Escape and Mercury Mariner Hybrids, as well as Ford Mustang and Lincoln MKX, attracted the highest number of buyers from competing brands.
• The redesigned Ford Taurus showed the largest increase in attracting new buyers to the Ford brand from 2005 to 2009

DEARBORN, Mich., March 25, 2010 – Ford Motor Company is increasingly attracting customers who are trading in vehicles from competing brands, one of the keys to Ford’s recent market share gains in U.S.

For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from 2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase from the 2005 to 2009 model year.

“We’re finding that when customers of competing brands check out our new lineup and understand the quality, fuel efficiency and value we offer, they are increasingly becoming Ford owners,” said Ken Czubay, Ford vice president of Marketing, Sales and Service. “The strength of our new products is making the difference in a very competitive marketplace.”

via FORD IS WINNING MORE NEW CUSTOMERS FROM COMPETING BRANDS, FUELING MARKET SHARE GAINS | Ford Motor Company Newsroom.

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McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
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• The 2010 Ford Fusion Hybrid, 2010 Ford Taurus and 2010 Ford Flex are among the “Top 10 Family Cars for 2010,” according to the editors of Kelley Blue Book’s kbb.com
• Vehicles are chosen based on factors such as resale value, fuel efficiency, capability and kid-friendliness
• For more information about the “Top 10 Family Cars for 2010,” please visit www.kbb.com/Top10FamilyCars

DEARBORN, Mich., Feb. 16, 2010 – Three Ford vehicles – the 2010 Ford Fusion Hybrid, 2010 Ford Taurus and 2010 Ford Flex – are among the “Top 10 Family Cars for 2010,” according to the editors of Kelley Blue Book’s kbb.com.

via THREE FORD VEHICLES SELECTED AS ‘TOP 10 FAMILY CARS FOR 2010’ BY KBB.COM | Ford Motor Company Newsroom.

McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
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• The hot-selling 2010 Ford Taurus is now a star in a new online game, “White Collar: Chasing the Shadow,” which is the online extension to the USA NETWORK hit TV drama “White Collar” Login to download images.The hot-selling 2010 Ford Taurus is now a star in a new online game, “White Collar: Chasing the Shadow,” which  is the online extension to the USA NETWORK hit TV drama “White Collar”
• The game takes product placement in casual gaming to the next level by fully integrating the Taurus and its technology and features into the gaming experience
• With online gaming in the U.S. growing 10 times as fast as the entire U.S. Internet population, the Ford Taurus has the opportunity to be virtually experienced by millions of online gamers. In November 2009, online gaming sites generated 53 million unique visitors in that month alone
• To play the new online game, visit  http://chasingtheshadow.usanetwork.com/ and click on the “games” tab at the top of the page

via 2010 FORD TAURUS STARS IN NEW ONLINE INTERACTIVE GAME “CHASING THE SHADOW” | Ford Motor Company Newsroom.

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