DEARBORN, Mich., June 22, 2011 – Ford will bold and thicken characters on many interior controls across its lineup beginning with the Ford Edge and Ford Explorer next year, making it easier for people of all ages, particularly aging Baby Boomers, to read display fonts.

Ford’s legibility study used Ford engineers for the younger subjects and local retirees for the older group. The study found that even small changes in the fonts used in interior graphics can make them easier and quicker for drivers of all ages to read and recognize.

The letters and numbers that form words and convey other information on the center stack display on the next-generation vehicles will be slightly thicker, with an approximately 40 percent wider stroke width.

Here is what the difference will look like, for example, on the air-conditioning control of the 2013 Explorer:

see at Ford to Bold Fonts Inside Vehicles to Help Drivers | Ford Motor Company Newsroom.

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DEARBORN, Mich., April 21, 2011 – The new 2011 Ford Edge, which offers a suite of innovative safety technologies, is off to a fast start and could gain even more popularity after becoming the latest Ford vehicle to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety (for models built after February 2011).

Ford now has 10 vehicles on the road in the U.S. that have earned Top Safety Picks, which adds to its leading number of top U.S. safety ratings.

“The new Edge is already the most popular midsize crossover and we believe this Top Safety Pick rating will generate even more interest,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering.

To earn a Top Safety Pick, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact crash tests and roof strength evaluations, as well as offer electronic stability control.

The Edge, which launched in late 2010, is off to a fast start with sales up 25 percent in 2011 through March – ending the month as the segment leader with 18 percent of medium crossover sales. Initial demand for the Edge’s driver-aid technologies Edge has been strong. Of the first 101,908 vehicles sold:

• 80 percent include rear view camera
• 32 percent include BLIS® (Blind Spot Information System) with cross-traffic alert

“Edge customers value safety and security,” said Eric Peterson, crossover marketing manager. “Safety features are one of the top reasons customers cite for their purchases of Edge and crossovers in general.”

via Hot-Selling 2011 Ford Edge Earns IIHS Top Safety Pick, Offers Standard Safety Features, Leading Fuel Economy | Ford Motor Company Newsroom.

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• Hot-Selling 2011 Ford Edge Earns IIHS Top Safety Pick, Offers Standard Safety Features, Leading Fuel Economy (prnewswire.com)

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DEARBORN, Mich., March 1, 2011 – Consumer demand for Ford’s fuel-efficient vehicles continues to grow as February retail sales increased 23 percent versus a year ago.

Ford’s total February sales, including sales to fleet customers, were 156,626, up 14 percent.

“With oil nearing $100 per barrel and gasoline prices continuing to rise, consumers’ consideration for fuel economy once again is taking top billing,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s investment in new products, engines and transmissions is delivering real value to our customers, and people are rewarding us for it.”

Ford offers 12 vehicles that lead their sales segments in fuel economy, including four vehicles with EPA certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match.

via Fiesta, Focus, Edge, Explorer Pace Ford’s 23 Percent Increase in February Retail Sales | Ford Motor Company Newsroom.

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McMahon Ford
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DEARBORN, Mich., Feb. 25, 2011 – With oil nearing $100 per barrel and gasoline prices continuing to rise, Ford and Lincoln customers have reason to smile – 12 cars, trucks and utilities that lead their sales segments in fuel economy, including four with EPA-certified ratings of 40 mpg or more.

“Fuel economy and technology are consumers’ biggest priorities – and we have made them Ford’s as well,” said Mark Fields, Ford president, The Americas. “Our product portfolio reflects the investment Ford has made to transform our lineup in the past several years so our customers can be more green – and keep even more green in their wallets – than when fuel prices reached $4 per gallon in 2008.”

Now, from Ford Fiesta to Super Duty and Lincoln MKZ Hybrid to Lincoln MKT, the company’s lineup features improved aerodynamics and fuel-saving technologies including PowerShift, a Ford-designed dry dual-clutch automatic transmission available in the Ford Fiesta and all-new Focus, six-speed automatic transmissions, electric power-assisted steering (EPAS) and EcoBoost engines that save on fuel with no compromise to driving excitement.

The newest Ford vehicle in the fuel economy winner’s circle is the all-new Focus SFE, which today has been EPA certified at 40 mpg highway and 28 mpg city. Focus joins the 41 mpg city Fusion Hybrid and 40 mpg highway Fiesta in Ford’s 40 mpg and over club.

In addition, Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America with its 41 mpg city EPA-certified rating, helping make Ford and Lincoln vehicles the most fuel efficient in the company’s 107-year history.

The arrival of the 2.0-liter EcoBoost engine later this year in the Edge crossover and Explorer SUV will see two more nameplates join Ford’s best-in-class mpg club.

via Ford Delivers 12 Fuel Economy Leaders Across Its Lineup; Unrivaled Four Models in the Forties | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
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DEARBORN, Mich., Jan. 7, 2011 – Ford has released the first software upgrade for SYNC® with MyFord Touch™, helping enhance and expand system compatibility and performance for 2011 Ford Edge and Lincoln MKX owners.

“Consumer electronic products and software change fast and frequently to keep up with customer needs and technology trends,” said John Schneider, chief engineer, Ford Multimedia and Infotainment. “A significant benefit of Ford SYNC is that it can be updated at the same speed as consumer electronics companies to keep our products and their owners at the forefront of the latest trends in technologies.

“Our owners can expect Ford to continue releasing software upgrades that improve compatibility, add more features and enhance performance, keeping their vehicles and the technologies offered fully up to date,” Schneider added.

The SYNC G2 V1.1 update demonstrates the power of the SYNC open connectivity platform, which was designed and intended for easy upgrades as software evolves. This first update evolved during development of the new 2011 Ford Explorer, which is now on sale and is the next product to feature MyFord Touch.

via FORD SYNC SOFTWARE UPGRADE ADDS NEW FEATURES TO MYFORD TOUCH; NEW WEBSITE OFFERS ‘HOW TO’ VIDEOS | Ford Motor Company Newsroom.

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DEARBORN, Mich., Oct. 1, 2010 – Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles in September helped the company continue to grow both sales and retail market share.

Ford, Lincoln and Mercury sales in September totaled 160,873, up 46 percent versus a year ago. Ford’s market share also increased in September, marking the 23rd time in the last 24 months that Ford’s share of the retail market increased.

Year-to-date sales totaled 1.44 million, up 21 percent – growth more than double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993.

more FORD SEPTEMBER SALES UP 46 PERCENT; FORD ON TRACK TO GAIN MARKET SHARE FOR SECOND YEAR IN A ROW | Ford Motor Company Newsroom.

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DEARBORN, Mich., Sept. 3, 2010 – The wealth of available class-exclusive features added to the 2011 Ford Edge include driver assistance technologies that bring peace of mind.

Leading the safety technology for the popular midsize crossover is Ford Motor Company’s exclusive AdvanceTrac with RSC. This electronic stability control system helps maintain a driver’s intended path by measuring side-to-side yaw through steering angle, lateral acceleration and yaw rate sensors and automatically making braking and throttle adjustments.

When wheel slip is sensed, AdvanceTrac reduces engine torque and applies selected brakes. RSC is an additional vehicle control software module that monitors and helps control vehicle roll rate.

“With class-exclusive safety technology and solid unibody construction, the 2011 Ford Edge will continue to be a leader in safety,” said Elaine Bannon, Edge chief engineer. “For families who place a premium on safety, the new Edge features several new available technologies that can help avoid an accident.”

via CLASS-EXCLUSIVE TECHNOLOGIES HELP KEEP 2011 FORD EDGE A SAFETY AND SECURITY LEADER | Ford Motor Company Newsroom.

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DEARBORN, Mich., Aug. 17, 2010 – Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend – more than any midsize crossover vehicle during the same period.

Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.

“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford’s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”

As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.

via FORD EDGE REACHES 400,000 SALES SINCE INTRODUCTION, MORE THAN ANY OTHER MIDSIZE CROSSOVER | Ford Motor Company Newsroom.

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• 2011 Ford Edge begins shipping to dealers as model hits 400,000 units (autoblog.com)

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• 2011 Ford Edge features four new wheel designs, including 18- and 20-inch wheels for Edge SEL and Edge Limited, and the class-exclusive 22-inch wheels that highlight the 2011 Ford Edge Sport
• New 18- and 20-inch wheels are one-half inch wider than the outgoing wheels, which helps improve handling
• The high-tech exterior appearance cues found on the wheels complement the class-exclusive features found in the interior of the 2011 Ford Edge, led by the arrival of available MyFord Touch™ driver connect technology
• The new Ford Edge arrives in dealer showrooms later this summer

DEARBORN, Mich., July 14, 2010 –  The all-new wheels of the 2011 Ford Edge, on their own, tell a story about the popular midsize crossover’s new, bolder exterior look. Like Edge itself, the new wheel choices are more engaging and expressive. Straight intersections are replaced by flowing, harmonious lines that convey a greater sense of style.

“We made a conscious effort to give the wheels a more fluid, more organic look,” said Hak Soo Ha, exterior design manager of the 2011 Ford Edge. “We wanted a look that conveys more of a handcrafted, premium treatment to give the new Edge an unmistakable appearance.”

via CLASS-EXCLUSIVE 22-INCH WHEELS STANDARD ON FORD EDGE SPORT HIGHLIGHT NEW WHEEL LINEUP FOR 2011 | Ford Motor Company Newsroom.

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• 2011 Ford Edge SEL and Limited (front-wheel drive) are EPA-estimated at unsurpassed 19 mpg city and 27 mpg highway
• Outstanding fuel economy is combined with best-in-class power. The standard 3.5-liter V6 produces 285 horsepower, tops among standard V6 competitors and 20 more horsepower than the outgoing Edge

DEARBORN, Mich., July 14, 2010 – The 2011 Ford Edge now will officially offer the best fuel economy with the most power along with class-exclusive technology, dynamic design and improved craftsmanship.

The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, are now EPA-estimated at 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category. The new Edge is now 1 mpg better city and 2 mpg better highway – with even greater power. The standard 3.5-liter V6 engine produces 285 horsepower, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.

via 2011 FORD EDGE OFFICIALLY HAS TOP FUEL ECONOMY AND BEST-IN-CLASS POWER | Ford Motor Company Newsroom.

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NEW YORK, April 1, 2010 – Bark Buckle UP – the recognized leader and experts for pet travel safety – awarded the Pet Safe Choice Vehicle Awards “TOP DOG” today at the 2010 New York International Auto Show. This year, Bark Buckle UP’s founder Pet Safety Lady Christina Selter and her furry friends awarded “TOP DOG” Pet Safe Vehicle of Choice and announced the Pet Safe Hotel, Retailer, and Airline of choice. During the presentation, Greg Kleva, host of Martha Stewart radio show “It’s a Dogs Life,” the Pet Safety Lady, and furry friends wearing the Doggie Seat Belt hopped in and out of cars and stole the show with their animal antics and demonstrations of dog and car travel safety.

This year’s Pet Safe winners included the Ford Edge (Vehicle of the Year), BassPro Shops (Retailer of the Year), Sheraton Hotels (Hotel of the Year) and Southwest Airlines (Airline of the Year).

“Most people don’t think about it, but in only a 35 mph accident with a 60-pound pet it becomes a 2,700-pound projectile. This will injure the pet, passengers, driver or the pet may escape the vehicle and cause a second accident or become agitated and bite the first responder that is on scene doing their job,” stated Selter.

via BARK BUCKLE UP HAS TAILS WAGGING FOR TOP DOG: FORD EDGE NAMED PET SAFE VEHICLE OF THE YEAR | Ford Motor Company Newsroom.

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BEIJING, March 25, 2010 – Visitors to the 2010 Beijing Auto Show, which starts April 25 at the China International Exhibition Centre, will be greeted by the wonderful experience of Ford’s great new products, smart technologies and exciting interactive displays. They can even star in their own film.

Ford’s extensive Beijing exhibit symbolizes the brand’s growing global momentum, powered by products like the new Ford Fiesta and new technologies for connectivity, entertainment and fuel-efficient motoring.

The new Ford Edge will make its regional debut at the Beijing Auto Show.  The new sport utility vehicle will feature MyFord TouchTM driver connect technology, powered by SYNC.  Offering truly seamless connectivity between your car and your mobile device, SYNC is one of many Ford Drive Smart technologies showcased at the event.

“Drive Smart is one of the key pillars of the Ford brand,” said Robert Graziano, chairman and CEO, Ford China. “With the China debut of SYNC, the Beijing Show will be a proof point why Ford is building a reputation globally as a technology leader as we build momentum after a record year of sales with great products like the Ford Focus and the new Ford Fiesta. Customers are recognizing increasingly that Ford stands for unique strengths and appeal.”

Ford is planning to reveal even more technology and great products to fuel its onward momentum. An all-new concept car will make its global debut at the show, and this will also be the first chance for Chinese customers to see the car that spearheads Ford’s next generation of global models, the next-generation Ford Focus.

via GREAT NEW PRODUCTS AND TECHNOLOGIES TO GREET VISITORS TO FORDS BEIJING AUTO SHOW STAND | Ford Motor Company Newsroom.

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• Ford’s popular Edge midsize crossover has been freshened for the 2011 model year with more vibrant exterior design, including an all-new hood, front fenders, front fascia, grille, headlamps and tail lamps
• New 18- and 20-inch wheels join the lineup as well as new class-exclusive 22-inch wheels for the freshened Edge Sport
• The fluid, dynamic design further communicates the advanced features that help define the 2011 Ford Edge, including available MyFord Touch™ driver connect technology, Blind Spot Information System (BLIS®), MyKey™ and Adaptive Cruise Control

CHICAGO, Feb. 10, 2010 – The designers of the 2011 Ford Edge decided to throw customers of this popular midsize crossover a curve. A few curves, actually.

via 2011 FORD EDGE EMBRACES BOLD, VIBRANT DESIGN | Ford Motor Company Newsroom.

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• The stylish and intuitive execution of the 2011 Ford Edge interior highlights the midsize crossover’s improved craftsmanship and materials, creating an inviting environment
• New MyFord Touch™ driver connect technology, which provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives, comes alive in the all-new interior of the 2011 Ford Edge
• Chrome accents and details as well as a tiered, waterfall-like design along the dashboard also highlight the all-new interior

CHICAGO, Feb. 10, 2010 – The all-new MyFord Touch driver connect technology is the focal point – literally and figuratively – of the new 2011 Edge. This available groundbreaking system allows customers seamless and easy access to media or vehicle information by scrolling through menus with simple touch or voice commands.

via NEW FORD EDGE INTERIOR DELIGHTS THE SENSES | Ford Motor Company Newsroom.

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Dan Dinzebach
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• 2011 Ford Edge boasts new tires, larger wheels and retuned shocks and springs, all of which deliver a more engaging driving experience for customers
• The new tires also complement an improved braking system, contributing to significantly improved braking confidence and stopping distance
• Changes to the sound pack, windshield and aerodynamic package all contribute to a noticeably quieter experience for the customer

CHICAGO, Feb. 10, 2010 – Engineers worked from the ground – make that road – up to improve the driving dynamics of the 2011 Ford Edge, creating an experience that is more pleasing to the head, heart and ear.

via MORE POISE, LESS NOISE: NUMEROUS IMPROVEMENTS MAKE 2011 FORD EDGE FEEL MORE CONNECTED, QUIETER | Ford Motor Company Newsroom.

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• An upgrade to the MyFord Touch™ system, MyFord Touch with Sony® Audio System adds a Sony-designed electronic finish panel with a high-gloss black finish and unique treatment of the touch-sensitive controls. The Sony panel is completely flat (except for the center knob), so the touch cells are executed as circular “landing zones” for the finger
• Touch-sensitive technology eliminates traditional buttons and switches for easier, customer-friendly operation; the touch cells create a tiny electrical field that the finger – even a thin-gloved one – breaks, causing the cell to go on or off like a traditional switch
• MyFord Touch with Sony Audio System is standard on the 2011 Ford Edge Limited and 2011 Ford Edge Sport

via PUT YOUR FINGER ON IT: TOUCH-SENSITIVE TECHNOLOGY HIGHLIGHTS UNIQUE AVAILABLE SONY CENTER PANEL | Ford Motor Company Newsroom.

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• Ford’s EcoBoost™ engine technology, featuring turbocharging with direct injection, will migrate to the popular Ford Edge crossover
• The 2.0-liter EcoBoost I-4 will deliver class-leading power and torque for a four-cylinder engine and best-in-class fuel economy with improvements of at least 10 percent versus comparable V-6 engines
• The Ford Edge with EcoBoost will have a 2.0-liter I-4 engine with a single turbocharger as well as a host of clever control strategies to maximize horsepower, torque and fuel economy
• By 2013, 90 percent of Ford’s vehicles in North America will be available with EcoBoost, with I-4 engines making up 66 percent of the EcoBoost lineup

CHICAGO, Feb. 10, 2010 – Ford’s groundbreaking EcoBoost engine technology, which customers have embraced since its introduction a year ago, will soon be available on the Ford Edge. Powered by a 2.0-liter I-4 engine with direct fuel injection and a single turbocharger, the Ford Edge with EcoBoost will deliver the same performance feel as a current V-6 while delivering best-in-class fuel economy.

EcoBoost is a family of turbocharged and direct injected six-cylinder and four-cylinder gasoline engines produced by the Ford Motor Company. Engines equipped with EcoBoost technology are designed to deliver power and torque consistent with larger displacement, naturally aspirated engines while achieving approximately 20% better fuel efficiency and 15% reduced greenhouse emissions than these same engines. Relative to the power output and fuel efficiency of hybrid and diesel technologies, Ford sees EcoBoost as an affordable and versatile alternative and intends on using it extensively in future vehicle applications.

via FORD EDGE FIRST IN NORTH AMERICA TO GAIN FROM EXCITING NEW GLOBAL 2.0-LITER ECOBOOST I-4 ENGINE | Ford Motor Company Newsroom.

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• The new 2011 Ford Edge features a wide suite of new convenience features and technologies, led by the available MyFord Touch™ driver connect technology and industry-first HD Radio™ technology with iTunes® Tagging capability
• Ford’s popular industry-exclusive conveniences such as MyKey™ and Easy Fuel® Capless Fuel-Filler System are standard
• Additional available technologies include Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, and Intelligent Access with Push-Button Start

CHICAGO, Feb. 10, 2010 – The award-winning MyFord Touch driver connect technology is just the start of an entire suite of class-exclusive convenience features and technologies available on the 2011 Ford Edge and not found on crossovers that cost twice the price.

via 2011 FORD EDGE CROSSOVER ADDS AWARD-WINNING TECHNOLOGIES, CLASS-EXCLUSIVE FEATURES | Ford Motor Company Newsroom.

iTunes is a proprietary digital media player application, used for playing and organizing digital music and video files. The program is also an interface to manage the contents on Apple‘s popular iPod digital media players as well as the iPhone and iPad. Additionally, iTunes can connect to the iTunes Store via the Internet to purchase and download music, music videos, television shows, applications, , audiobooks, podcasts, feature length films and movie rentals (not available in all countries), and ringtones. It is also used to download applications for the iPhone and iPod touch running iPhone OS 2.0 or later.

MyKey is a security system from Ford Motor Company that allows controlled use of a car with a configurable key. This technology is targeted at parents who wish to share their car with adolescent or young adult drivers. Keys may be configured with a variety of settings, such as limiting the top speed to 80 MPH, to limit the volume of the car’s stereo, or to mute the car audio system until seat belts are buckled.

Ford Motors has announced that MyKey will be a standard feature of the 2010 Ford Focus, and Ford has announced plans to eventually include it on all models.

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