• The R2 package offers several performance upgrades to give competitors a turnkey, rally-ready Fiesta, including powertrain enhancements that pump out 168 horsepower and 134 lb.-ft. of torque

• New Fiesta Sport Trophy Championship will debut in RallyCar’s Rally America Series 2WD class for 2011, designed specifically for competitors who have the Fiesta R2 package installed by Team O’Neil

LAS VEGAS, Nov. 2, 2010 – For rally fans looking to imitate what successful Ford rally drivers Mikko Hirvonen, Jari-Matti Latlava and Ken Block have accomplished, a new Fiesta R2 rally package is the place to start.

Currently available throughout Europe, Ford Racing Performance Group is bringing the competition-ready package stateside to let enthusiasts turn their five-door Fiesta into a Fiesta R2 that’s ready to compete on the roads of RallyCar’s Rally America National Championship. The package is now available for order through Team O’Neil Motorsports, a division of Team O’Neil Rally School in New Hampshire (info@teamoneil.com).

“The spirit of One Ford is making it possible for us to bring the best of European rally racing to competitors in the U.S.,” said Jamie Allison, director, Ford North America Motorsport. “The Fiesta R2 has already proven itself in Europe as a great platform for aspiring rally drivers.”

The winner of the 2011 U.S. Fiesta Sport Trophy Championship will also have the opportunity to compete in the R2 class during next year’s Wales Rally GB.

Developed by M-Sport, Ford’s WRC partner since 1997, the kit will convert a production Fiesta to rally specification. Included in the package are engine parts that will increase the performance of the 1.6-liter Ti-VCT four-cylinder engine: pistons, conrods, camshafts, valve springs, injectors, airbox, air filter and a sump baffle kit. The performance enhancements deliver 168 horsepower and 134 lb.-ft. of torque, a 40 percent increase in horsepower over the production Fiesta.

Other upgrades include:

• Five-speed Sadev sequential gearbox with flat shift gear cut
• Reiger adjustable dampers with Eibach springs
• Ventilated disc brakes with AP four-piston competition calipers
• T45 steel multipoint roll cage

via FORD RACING OFFERS RALLY PACKAGE FOR FIESTA, ANNOUNCES FIESTA CLASS FOR RALLY AMERICA SERIES | Ford Motor Company Newsroom.

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Dearborn, Mich., Oct. 7, 2010 – People love to modify small cars, so it’s no surprise that consumers and aftermarket companies are eager to get their hands on Ford’s hot-selling Fiesta, set to debut at this year’s SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

“The Fiesta is one of those vehicles that resonates with everybody – especially with the younger market. Whatever you’re into, it works,” said Melvin Betancourt, Ford specialty design manager. “It lends itself to a lot of different themes. It’s a perfect fit for the aftermarket and for customers who want to express their personality.”

“SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed,” said Sam De La Garza, Fiesta brand manager.

via FORD’S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP | Ford Motor Company Newsroom.

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Bangkok, Thailand – October 4, 2010 - Led by exceptional demand for the all-new Ford Fiesta, Ford Thailand announced overall September sales that more than doubled from the same month a year ago, rising an impressive 114 percent to 1,520 units. The September sales total marked Ford Thailand’s best monthly performance since December 2007.

The new Fiesta has certainly lived up to its pre-launch buzz, finishing its first full month of availability in Thailand with sales of 838 units, and a total of nearly 3,500 orders. More than 65 percent of Thai customers to date have chosen the fully-equipped 1.6L Fiesta Sport model, reflecting a global trend among Fiesta buyers for high levels of features and options.

“We are absolutely delighted at the initial response to Fiesta, and are incredibly proud to have launched this exciting vehicle that truly has the Thai market buzzing. It’s clear that Thai consumers appreciate the Fiesta’s class-leading combination of design, safety, quality, fuel efficiency and cool technology,” said Saroj Kiatfuengfoo, senior vice president, Ford Thailand.

more ALL-NEW FIESTA HELPS FORD THAILAND MORE THAN DOUBLE SALES IN SEPTEMBER | Ford Motor Company Newsroom.

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DEARBORN, Mich., Oct. 1, 2010 – Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles in September helped the company continue to grow both sales and retail market share.

Ford, Lincoln and Mercury sales in September totaled 160,873, up 46 percent versus a year ago. Ford’s market share also increased in September, marking the 23rd time in the last 24 months that Ford’s share of the retail market increased.

Year-to-date sales totaled 1.44 million, up 21 percent – growth more than double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993.

more FORD SEPTEMBER SALES UP 46 PERCENT; FORD ON TRACK TO GAIN MARKET SHARE FOR SECOND YEAR IN A ROW | Ford Motor Company Newsroom.

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Paris, Sept. 30, 2010 – Less than two years after its global rollout began in Europe, the Ford Fiesta is exceeding expectations – attracting a new breed of younger and more affluent customers to the Ford brand – and stands as the strongest proof yet that the One Ford plan is working.

The new Fiesta, produced in five plants in Europe, Asia and North America and sold globally in more than 100 markets, is expected to reach the 1 million sales mark in October.

“The Fiesta’s success shows the advantages of operating as One Ford and truly leveraging our scale and expertise,” said Alan Mulally, Ford president and CEO. “We worked together to design and build a great small car for the world – with leading quality, safety, fuel economy, smart design and value – and nearly a million customers have responded.”

more NEW FIESTA CLOSES IN ON 1 MILLION SALES; HELPS ACCELERATE FORD’S GLOBAL GROWTH STRATEGY | Ford Motor Company Newsroom.

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Bold, powerful and confident, the all-new Ford Ranger makes its world debut at the Australian International Motor Show in Sydney. The new face of Built Ford Tough for compact pickup truck

customers in 180 markets around the world, Ranger is the result of an all-new global compact truck platform developed in Australia

SYDNEY, September 20, 2010 – Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets. The worldwide premiere of the all-new Ford Ranger is certain to be the big news of this year’s Australian International Motor Show, where it will be unveiled on October 15, 2010.

The all-new Ranger is the latest in a wave of global products driven by the ONE Ford strategy. Designed and engineered at Ford’s Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true pickup truck leadership.

via Ford lifts disguise on all-new Ranger for its worldwide premiere in Sydney | Ford Motor Company Newsroom.

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DEARBORN, Mich., Aug. 25, 2010 – The 2011 Ford Fiesta is the first mini-car to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) since the introduction of a new roof strength test. The award applies to vehicles built after July 2010. The Fiesta is the eighth Ford Motor Company vehicle to earn the Institute’s top designation – breaking a tie with Toyota for the most “Top Safety Picks” of any automaker.

Fiesta’s extensive use of high-strength steels, Trinity front crash structure, Side Protection And Cabin Enhancement (SPACE) Architecture® and advanced airbag technologies helped the car perform well in IIHS testing. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. Plus, it features the most standard airbags in its segment, as well as standard electronic stability control – a must-have feature for Top Safety Pick eligibility.

via SMALL IS SAFE: FORD FIESTA EARNS 2010 TOP SAFETY PICK | Ford Motor Company Newsroom.

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• Ford Fiesta earns top safety award (money.cnn.com)
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Come test drive the New Ford Fiesta at McMahon Ford your St. Louis Ford Dealership

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• The all-new Ford Fiesta is on its way to dealerships, and owners will receive an experience unlike any other when they take delivery of their new car
• A unique delivery experience for Fiesta owners includes a preloaded combination MP3 player and USB, which provide a one-of-a kind product “unpackaging” experience and an app that lets them stay connected with Ford and  the Fiesta community
• Customer delivery is just one aspect of the Ford Retail Movement, a dealer-readiness initiative that focuses on preparing the sales force, attracting the customer and delivering the experience

Dearborn, Mich., June 24, 2010 – When 2011 Ford Fiesta owners pick up their new car, they’ll enjoy learning about it in a whole new way through the use of an interactive USB.  Ford created the new delivery program for the Fiesta to make the initial owner experience as unique as the owners themselves, and is the first automaker to create such a program.

As part of the Ford Retail Movement, a dealer-readiness program, Ford has been working with targeted dealers, focusing on three key areas – preparing the sales force, engaging the customer, and creating a distinct new car delivery experience. The Fiesta delivery is designed to be particularly unique, since the approach is different than anything Ford has ever done before.

via FORD FIESTA ‘UNWRAPS’ ITSELF WITH UNIQUE NEW INTERACTIVE OWNER DELIVERY EXPERIENCE | Ford Motor Company Newsroom.

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• As part of the research course, Cloud Computing in the Commute, six University of Michigan teams developed apps for in-car use; a panel of judges from U-M, Ford and Microsoft selected the winner based on relevance and usability
• The winning app, Caravan Track, will run in a Ford Fiesta research vehicle – outfitted with prototype software running on a Windows 7 PC powered by Intel – for the “American Journey 2.0” road trip to Maker Faire
• Ford continues to use the power of the crowds for app development and enhancement of its connected vehicle strategy, which aims to harness the power of social networks and cloud computing to deliver personalized content for a unique in-car experience

ANN ARBOR, Mich., May 4, 2010 – Students at the University of Michigan have defined their vision for the future of in-car connectivity – a future that includes applications combining social networks, GPS location awareness, and real-time vehicle data in ways that help drivers get where they want to go efficiently, while having fun along the way.

The experimental apps were developed by students who took part in a 12-week course, Cloud Computing in the Commute, at the university. The course, initiated by Ford Research & Advanced Engineering, prototyped social networking and transportation apps as part of a larger Ford initiative called “American Journey 2.0,” a joint open innovation research project involving Microsoft and Intel, offering students the chance to innovate the future of the in-car experience.

via FORD, UNIVERSITY OF MICHIGAN REVEAL STUDENTS VISION FOR FUTURE OF IN-CAR CLOUD COMPUTING APPS | Ford Motor Company Newsroom.

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• Ford is making its vehicles, which are 85 percent recyclable by weight, more eco-friendly through increased use of renewable and recyclable materials; the 2010 Ford Taurus is the latest model to use eco-friendly bio-based seat cushions
• In 2009, Ford reduced the amount of automotive-related plastics to landfills by nearly 30 million pounds and saved approximately $4.5 million by reusing recycled materials
• Ford’s “reduce, reuse and recycle” commitments are part of its broader global sustainability strategy to reduce its environmental footprint
• Automobiles are among the most recycled consumer products. More than 95 percent of all end-of-life vehicles in the U.S. are processed for recycling – compared to 52 percent of all paper and 31 percent of all plastic soft drink bottles

DEARBORN, Mich., April 20, 2010 – Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.

Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

“By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world,” said John Viera, Ford’s director of Sustainability and Environmental Policy. “More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability.”

The 2010 Ford Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material.

via FORD IS MAKING GREENER VEHICLES THROUGH INCREASED USE OF RENEWABLE AND RECYCLABLE MATERIALS | Ford Motor Company Newsroom.

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• Ford will first offer SYNC® AppLink, a downloadable software program, on the 2011 Fiesta, allowing owners to access and control AndroidTM and BlackBerry® smartphone apps with voice commands and vehicle controls
• Pandora internet radio, Stitcher “smart radio” and Orangatame’s OpenBeak are the first SYNC-enabled mobile applications
• Ford to create SYNC developer community with launch of new “Mobile Application Developer Network” (www.syncmyride.com/developer), giving developers a pathway to partner with Ford on SYNC-enabled applications
• Ford’s platform approach with SYNC is poised to harness smartphone app development and mobile web access; apps expected to be a $4 billion industry by 2012; analysts predict the mobile device to become the No. 1 source for Internet access by 2015

SAN FRANCISCO, April 20, 2010 – Customers have spoken — asking for safe, convenient access to their smartphone apps while in the vehicle – and Ford is responding by announcing the new SYNC AppLink software that will allow hands-free voice control of popular smartphone apps.

SYNC AppLink, a downloadable software upgrade, will be released for 2011 Ford Fiesta owners with the award-winning SYNC communications and infotainment system later this year, allowing drivers hands-free control of apps on their Android or BlackBerry smartphones via voice commands and vehicle controls. Ford will introduce AppLink on most SYNC-equipped vehicles next year, as well as provide interoperability with other smartphones.

via SYNC APPLINK TO LAUNCH ON 2011 FIESTA, MAKING FORD FIRST TO DELIVER VOICE CONTROL OF SMARTPHONE APPS | Ford Motor Company Newsroom.

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• Ford’s Sync AppLink bringing in-car voice control to Android, BlackBerry apps (engadget.com)
• Ford’s Sync AppLink is the missing link between driver and smartphone (crunchgear.com)
• Ford’s Sync AppLink Will Debut In 2011′s Fiesta, With BlackBerry and Android Support [Ford] (gizmodo.com)

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2010STYLISH FORD FIESTA IS EUROPES TOP-SellER IN MARCH AND FOR THE FIRST QUARTER 2010

• The stylish, latest generation Ford Fiesta is Europe‘s top-selling car in March and for the first quarter 2010, according to figures released by JATO Dynamics
• Fiesta sold 68,630 units in Europe last month, a 25.8 per cent increase from March 2009 and almost 11,800 units ahead of its nearest rival  (JATO Dynamics figures)
• Fiesta sales in March were the highest for any Ford model on record in a single month in Europe
• Sales of the Fiesta in the first quarter totaled 140,496 units – over 5,400 units more than the VW Golf (JATO Dynamics figures)
• Since the latest-generation Ford Fiesta went on sale 18 months ago, over 750,000 have been sold globally (Ford figure)
• JATO Dynamics confirms Ford to be best-selling brand in Europe in March

via STYLISH FORD FIESTA IS EUROPES TOP-SELLER IN MARCH AND FOR THE FIRST QUARTER 2010 | Ford Motor Company Newsroom.

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• Report: Ford becomes top-selling brand in Europe (autoblog.com)
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• Ford is hosting a casting call to find the most unique and stylish individuals to represent the 2011 Ford Fiesta for an “Inspired By Color” program which takes place this week on Howard University‘s campus in Washington, D.C.
• Five individuals will be selected and will appear in a national advertisement for the Fiesta which will hit TV screens this Spring
• R&B Singer LeToya Luckett, eBay Style Director Constance White, Fashion Innovator and Parrish Clothing Founder Tony Shellman and Ford Fiesta Designer Kevin George to serve as official judges for the program along with Event Host Kenny Burns
• The Fiesta goes on sale this summer and features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations

WASHINGTON, DC. April 12, 2010 – Imagine using a vehicle that comes in colors like Lime Squeeze, Bright Magenta, Red Candy and Yellow Blaze as your inspiration while getting dressed. Imagine if your personal style and your understanding of the vehicle could land you in one of Ford Motor Company‘s upcoming national television spots.

Ford is offering the chance for five unique and stylish individuals to do just that as the company kicks off Inspired By Color, a casting call event tied to the 2011 Ford Fiesta that will take place on Howard University’s campus this week in Washington, D.C.

via FORD MIXES FASHION, STYLE AND 2011 FORD FIESTA AS PART OF “INSPIRED BY COLOR” CAMPAIGN | Ford Motor Company Newsroom.

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• Spy Shots: 2011 Ford Fiesta EcoBoost (autoblog.com)
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• 2011 Ford Fiesta meets the same noise, vibration and harshness (NVH) standards as larger Ford cars, resulting in class-leading small car quiet
• Fiesta is measurably quieter than leading compact and subcompact cars, including the Toyota Yaris and Carolla, and the Honda Fit
• Fiesta body structure was designed with ultra-high-strength steels for rigidity, resulting in a quiet, rattle-free ride

DEARBORN, Mich., April 1, 2010 – For years, car buyers have understood the rule of thumb in the auto industry – small cars deliver better fuel economy but are no match for larger, heavier vehicles when it comes to quietness inside the cabin.

But the 2011 Ford Fiesta is poised to shatter that age-old axiom by delivering a quiet ride that beats all other competitors in its small car class and even beats some larger cars in interior quietness.

This didn’t happen by accident. With quietness becoming ever more important to customers, Ford engineers designed the sporty subcompact to meet the same noise, vibration and harshness (NVH) standards as larger Ford car lines.

The result: The Fiesta, which arrives in Ford showrooms this summer, has interior noise levels lower than the Honda Fit and the Toyota Yaris in 80 mph wind tunnel testing

via NEW FORD FIESTA BREAKS THE MOLD, PROVES SMALL CARS CAN BE QUIET | Ford Motor Company Newsroom.

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• Fiesta Movement Chapter 2 kicks off with 20 teams of two agents each bringing the new 2011 Fiesta to life through missions inspired by Ford’s new small car
• Missions will be centered around where the teams live, with agents tapping into their local communities to help execute and promote missions
• The 2011 Ford Fiesta goes on sale this summer offering projected best-in-class highway fuel economy of 40 mpg, 15 class-exclusive technologies and personalization, all in a small car package

INTRODUCING FIESTA MOVEMENT CHAPTER 2 AGENTS

Dearborn, Mich., March 1, 2010 – Ford’s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car on the minds of thousands of people nationwide. It is now moving to its second chapter, this time enlisting 40 people to tell the story of Ford’s newest car in 16 cities across the country.

via NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH FIESTA MOVEMENT CHAPTER 2 | Ford Motor Company Newsroom.

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McMahon Quick Lane Tire & Auto Center

Quick Lane® provides all the services your car or truck needs most, at over 530 stores nationwide. All our services are performed by factory-trained experts and on your schedule. You’ll never need an appointment and you’ll get service while you wait, even on evenings and weekends. Plus, we’ll take care of any make or model, using quality parts from trusted brands like Motorcraft® and name-brand tires from Goodyear, Continental, Michelin and more. Give us a try and you’ll see why life is better in the Quick Lane.

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• Partnering with top-ranked national and international universities, the Ford “Atoms to Engines” team challenged skeptics to develop the world’s first virtual materials modeling prediction tool that allows the team to simulate the microstructures of a material before the first prototype is built.
• The Atoms to Engines team blends engineering and science to develop physics-based computer models that predict how properties and materials will behave and change during the manufacturing process.
• Building these computer models integrates the study of product performance, manufacturing and materials; in some cases it requires analyzing metals down to their atomistic level.
• The result? Components that are more durable and efficiently constructed, which saves the company considerable development time and money. In fact, the process is estimated to save Ford between $2 and $5 million a year in reducing test requirements and product development time.

via FORD SCIENTISTS WORK TO PERFECT QUALITY AND PERFORMANCE OF VEHICLE PARTS ATOM BY ATOM | Ford Motor Company Newsroom.

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• Ford, Lincoln and Mercury January sales up 24 percent versus year ago
• Cars up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and vans up 14 percent
• Ford brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6 percent
• Ford’s U.S. market share estimated at 16 percent, up 2 points versus year ago
• Fleet customers are back in the market – and buying Ford; fleet sales more than doubled versus last January’s depressed levels
• Retail sales were 5 percent lower following December’s 18 percent increase
• New products drive Ford’s brand favorability and purchase consideration to record levels

DEARBORN, Mich., Feb. 2, 2010 – Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.

via FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP | Ford Motor Company Newsroom.

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Jason Johnson, Product Development Engineer

• Jason Johnson is a key member of the team bringing SYNC® and MyFord together, making Ford’s all new vehicle environment a reality
• One of Johnson’s key responsibilities is refining the interaction between people and their Ford vehicles with usability a top priority
• Johnson, a Texas native, now lives with his wife and young son in Dearborn, Mich., where he enjoys travel, interior design and photography

As Ford rolls out MyFord, its next-generation vehicle environment, engineers who have been working on the project for years are beginning to see the fruits of their efforts. Jason Johnson, user interface design engineer, SYNC Product Development, is a key member of that team, working to ensure the next generation of SYNC, the “brains” behind MyFord, lives up to its promise

via JASON JOHNSON: MAKING THE MAGIC OF FORD SYNC A REALITY FOR CONSUMERS | Ford Motor Company Newsroom.

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