• Fiesta Movement Chapter 2 kicks off with 20 teams of two agents each bringing the new 2011 Fiesta to life through missions inspired by Ford’s new small car
• Missions will be centered around where the teams live, with agents tapping into their local communities to help execute and promote missions
• The 2011 Ford Fiesta goes on sale this summer offering projected best-in-class highway fuel economy of 40 mpg, 15 class-exclusive technologies and personalization, all in a small car package

INTRODUCING FIESTA MOVEMENT CHAPTER 2 AGENTS

Dearborn, Mich., March 1, 2010 – Ford’s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car on the minds of thousands of people nationwide. It is now moving to its second chapter, this time enlisting 40 people to tell the story of Ford’s newest car in 16 cities across the country.

via NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH FIESTA MOVEMENT CHAPTER 2 | Ford Motor Company Newsroom.

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