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• Ford is making its vehicles, which are 85 percent recyclable by weight, more eco-friendly through increased use of renewable and recyclable materials; the 2010 Ford Taurus is the latest model to use eco-friendly bio-based seat cushions
• In 2009, Ford reduced the amount of automotive-related plastics to landfills by nearly 30 million pounds and saved approximately $4.5 million by reusing recycled materials
• Ford’s “reduce, reuse and recycle” commitments are part of its broader global sustainability strategy to reduce its environmental footprint
• Automobiles are among the most recycled consumer products. More than 95 percent of all end-of-life vehicles in the U.S. are processed for recycling – compared to 52 percent of all paper and 31 percent of all plastic soft drink bottles

DEARBORN, Mich., April 20, 2010 – Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.

Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

“By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world,” said John Viera, Ford’s director of Sustainability and Environmental Policy. “More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability.”

The 2010 Ford Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material.

via FORD IS MAKING GREENER VEHICLES THROUGH INCREASED USE OF RENEWABLE AND RECYCLABLE MATERIALS | Ford Motor Company Newsroom.

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• New trade-in data show Ford is increasingly winning new customers from competing brands, a key reason the company has gained retail U.S. market share for 16 of the past 17 months
• For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from  2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase
• The Ford Fusion, Ford Escape and Mercury Mariner Hybrids, as well as Ford Mustang and Lincoln MKX, attracted the highest number of buyers from competing brands.
• The redesigned Ford Taurus showed the largest increase in attracting new buyers to the Ford brand from 2005 to 2009

DEARBORN, Mich., March 25, 2010 – Ford Motor Company is increasingly attracting customers who are trading in vehicles from competing brands, one of the keys to Ford’s recent market share gains in U.S.

For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from 2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase from the 2005 to 2009 model year.

“We’re finding that when customers of competing brands check out our new lineup and understand the quality, fuel efficiency and value we offer, they are increasingly becoming Ford owners,” said Ken Czubay, Ford vice president of Marketing, Sales and Service. “The strength of our new products is making the difference in a very competitive marketplace.”

via FORD IS WINNING MORE NEW CUSTOMERS FROM COMPETING BRANDS, FUELING MARKET SHARE GAINS | Ford Motor Company Newsroom.

Related articles

• Looking Way Up: Ford posts 33% sales gain in 2009, 15% market share (autoblog.com)
• Ford sales continue upward climb (windsorstar.com)
• Ford Sales Surge in December (dailyfinance.com)

McMahon Ford
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McMahon Quick Lane Tire & Auto Center

Quick Lane® provides all the services your car or truck needs most, at over 530 stores nationwide. All our services are performed by factory-trained experts and on your schedule. You’ll never need an appointment and you’ll get service while you wait, even on evenings and weekends. Plus, we’ll take care of any make or model, using quality parts from trusted brands like Motorcraft® and name-brand tires from Goodyear, Continental, Michelin and more. Give us a try and you’ll see why life is better in the Quick Lane.

McMahon Quick Lane Tire & Auto Center
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• Partnering with top-ranked national and international universities, the Ford “Atoms to Engines” team challenged skeptics to develop the world’s first virtual materials modeling prediction tool that allows the team to simulate the microstructures of a material before the first prototype is built.
• The Atoms to Engines team blends engineering and science to develop physics-based computer models that predict how properties and materials will behave and change during the manufacturing process.
• Building these computer models integrates the study of product performance, manufacturing and materials; in some cases it requires analyzing metals down to their atomistic level.
• The result? Components that are more durable and efficiently constructed, which saves the company considerable development time and money. In fact, the process is estimated to save Ford between $2 and $5 million a year in reducing test requirements and product development time.

via FORD SCIENTISTS WORK TO PERFECT QUALITY AND PERFORMANCE OF VEHICLE PARTS ATOM BY ATOM | Ford Motor Company Newsroom.

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Jason Johnson, Product Development Engineer

• Jason Johnson is a key member of the team bringing SYNC® and MyFord together, making Ford’s all new vehicle environment a reality
• One of Johnson’s key responsibilities is refining the interaction between people and their Ford vehicles with usability a top priority
• Johnson, a Texas native, now lives with his wife and young son in Dearborn, Mich., where he enjoys travel, interior design and photography

As Ford rolls out MyFord, its next-generation vehicle environment, engineers who have been working on the project for years are beginning to see the fruits of their efforts. Jason Johnson, user interface design engineer, SYNC Product Development, is a key member of that team, working to ensure the next generation of SYNC, the “brains” behind MyFord, lives up to its promise

via JASON JOHNSON: MAKING THE MAGIC OF FORD SYNC A REALITY FOR CONSUMERS | Ford Motor Company Newsroom.

McMahon Ford
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Dan Dinzebach
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• Ford is the first auto manufacturer to offer HD Radio™ technology with iTunes® Tagging capability; this new functionality will be available on 2011 model year Ford vehicles equipped with MyFord Touch™ or MyLincoln Touch™ driver connect technology with the latest generation of SYNC®
• HD Radio technology captures free digital radio broadcasts, which eliminate static, fadeout and other problems associated with conventional analog radio signals; the result is FM audio comparable to near-CD quality and AM audio that sounds like today’s FM broadcasts
• HD Radio digital technology provides a number of advanced services not available with an analog radio. Extra FM channels, called HD2/HD3 channels, are delivered, as well as useful on-screen Program Service Data such as artist name and song title

via FORD VEHICLES FIRST TO ENABLE iTUNES TAGGING WITH LAUNCH OF NEW HD RADIO CAPABILITY IN ITS LINEUP | Ford Motor Company Newsroom

McMahon Ford
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Gary Braddock, interior chief designer

• Gary Braddock, Ford interior chief designer, leads the design studio team in creating interiors that capture the emotions of Ford customers and helps ensure the designs become a reality in vehicles people want to buy
• Braddock has been essential in the look and feel of Ford’s new MyFord Touch driver connect technology and its practical integration
• Although Braddock recognizes cars as central to his life, he’d really rather his garage be a pub with a pool table than a place to store cars

via GARY BRADDOCK: ENSURING EXCEPTIONAL INTERIORS ARE HALLMARKS OF EVERY FORD VEHICLE | Ford Motor Company Newsroom

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• Ford, Lincoln and Mercury December sales up 33 percent versus a year ago; highest sales month since May 2008
• Ford posts first full-year market share gain since 1995; December marks the 14th time in 15 months that Ford increased retail market share
• Record December sales delivered for Fusion up 83 percent and Escape up 75 percent ; Fusion sets new full-year sales record 180,671; Escape full-year sales 173,044 second best ever
• Ford’s F-Series tops best-seller lists again with December sales of 48,209 up 16 percent and full-year sales of 413,625;  F-Series has been the best-selling truck in America for 33 years in a row and the best-selling vehicle, car or truck, for 28 years in a row
• New products drive Ford’s brand favorability and purchase consideration to record highs

via FORD CAPS 2009 WITH 33 PERCENT SALES INCREASE, FIRST FULL-YEAR MARKET SHARE GAIN SINCE 1995 | Ford Motor Company Newsroom

McMahon Ford
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Dan Dinzebach
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• Ford is the first auto manufacturer to offer HD Radio™ technology with iTunes® Tagging capability; this new functionality will be available next year
• HD Radio technology captures free digital radio broadcasts, which eliminate static, fadeout and other problems associated with conventional analog radio signals; the result is FM audio that’s comparable to near-CD quality and AM audio that sounds like today’s FM broadcasts
• HD Radio digital technology provides a number of advanced services not available with an analog radio. Extra FM channels, called HD2/HD3 channels, are delivered, as well as useful on-screen Program Service Data such as artist name and song title

via FORD FIRST TO ENABLE iTUNES TAGGING WITH LAUNCH OF NEW HD RADIO CAPABILITY IN ITS LINEUP | Ford Motor Company Newsroom

McMahon Ford
3295 S Kingshighway at Fyler
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Dan Dinzebach
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By Wayne Scraba / autoMedia.com

Plenty of manufacturers are beating their own drums with regard to innovative and “green” hybrid technology. But if you stand back and look at the field, one of the leaders and one of the first to develop useable production hybrids is Ford Motor Company. And they accomplished the job with one of the most unlikely candidates one might first think of—the five-passenger Escape Hybrid SUV—the most fuel-efficient SUV on the planet. But is the Escape Hybrid really all that unlikely? We think not, and here’s why:

via 2010 Ford Escape Hybrid Review Details | The Official Site of the 2010 Ford Escape Hybrid | FordVehicles.com

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McMahon Ford
3295 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
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