• 2011 Ford Edge features four new wheel designs, including 18- and 20-inch wheels for Edge SEL and Edge Limited, and the class-exclusive 22-inch wheels that highlight the 2011 Ford Edge Sport
• New 18- and 20-inch wheels are one-half inch wider than the outgoing wheels, which helps improve handling
• The high-tech exterior appearance cues found on the wheels complement the class-exclusive features found in the interior of the 2011 Ford Edge, led by the arrival of available MyFord Touch™ driver connect technology
• The new Ford Edge arrives in dealer showrooms later this summer

DEARBORN, Mich., July 14, 2010 –  The all-new wheels of the 2011 Ford Edge, on their own, tell a story about the popular midsize crossover’s new, bolder exterior look. Like Edge itself, the new wheel choices are more engaging and expressive. Straight intersections are replaced by flowing, harmonious lines that convey a greater sense of style.

“We made a conscious effort to give the wheels a more fluid, more organic look,” said Hak Soo Ha, exterior design manager of the 2011 Ford Edge. “We wanted a look that conveys more of a handcrafted, premium treatment to give the new Edge an unmistakable appearance.”

via CLASS-EXCLUSIVE 22-INCH WHEELS STANDARD ON FORD EDGE SPORT HIGHLIGHT NEW WHEEL LINEUP FOR 2011 | Ford Motor Company Newsroom.

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• Ford scrutinized every inch of the new 2011 Ford Explorer throughout the development – even when the design existed only on a computer screen – to ensure the vehicle delivered top-notch craftsmanship
• Ford utilized specialized high-tech equipment, from laser wands to aluminum bodies, to ensure the Explorer met the toughest craftsmanship standards
• The all-new Explorer had a devoted team assigned to ensure it had top-notch craftsmanship

DEARBORN, Mich., July 1, 2010 – When designers at Ford’s product development center sat down to sketch out the new 2011 Explorer, the team had a clear objective: Deliver a sleek, modern package, while maintaining the rugged looks of an SUV. But no matter what direction they took the new design, there was one thing that could not be compromised: craftsmanship.

“Every detail of the new Explorer was scrutinized,” said Peter Bejin, Ford craftsmanship supervisor.  “Craftsmanship – the look, the style, the feel of a well-built vehicle – is a critical step in the design process. It is the key differentiator in a competitive and crowded marketplace.”

It’s so important that Ford formed a dedicated group of product designers and engineers to focus solely on craftsmanship.  The Global Craftsmanship team, based both in Europe and the U.S., worked to ensure that every part, seam, button and dial is perfectly matched so that the vehicle is well crafted, aesthetically pleasing and functional.

via EXHAUSTIVE TESTS, UNCOMPROMISING APPROACH GIVE 2011 FORD EXPLORER WORLD-CLASS CRAFTSMANSHIP | Ford Motor Company Newsroom.

Related articles

• Ford debuts new traction control in 2011 Explorer (seattletimes.nwsource.com)
• 2011 Ford Explorer Will Feature Curve Control (ridelust.com)
• 2011 Ford Explorer will debut new four-mode terrain management tech [w/video] (autoblog.com)

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