• Ford will launch performance upgrades and new features for MyFord Touch® beginning with 2013 models – no-charge upgrade will be available to existing owners
• Simpler graphics, faster touch-screen response and easier-to-use controls are among the many enhancements to the voice-activated in-car connectivity system

DEARBORN, Mich., Nov. 7, 2011 – Ford customers said MyFord Touch® could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system – launching first on the new 2013 Ford Escape, Flex and Taurus.

Available early next year – and offered at no charge to existing MyFord Touch owners – the software upgrade enhances the ownership experience as it was developed by listening and responding to customer feedback.

“SYNC® has clearly been a game-changing technology and now we’re changing the game again, showing how quickly we can deliver more of what customers really want,” said Graydon Reitz, director, Ford Global Electronics and Electrical Systems Engineering. “Our strategy to create the SYNC software platform and add the customizable screens of MyFord Touch gives us a level of flexibility and speed to respond to customer input like never before seen in the auto industry.

The new touch-screen interface features simpler graphics and controls that are easier to use. Customers will also experience significantly faster touch-screen response times, one of the top requests from owners.

New features include support for tablet devices and Audible.com audiobooks, improved navigation maps and enhanced voice recognition interaction.

For a video demonstration of the improvements, please visit: http://youtu.be/c3k4iDZyhYE

via Faster, Simpler, Better: MyFord Touch Upgrade Provides New and Existing Customers Enhancements and New Features | Ford Motor Company Newsroom.

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DEARBORN, Mich., March 8, 2010 – With the rapid convergence of in-car technology and the Internet, Ford Motor Company said today it is offering a suite of security features to protect the personal information of millions of Ford owners from the threat of computer hackers and viruses.

Protecting customers is critical as Ford moves to the forefront of in-car personal technology. Ford’s popular SYNC system allows owners to connect digital media players and Bluetooth-enabled mobile phones to their vehicle’s entertainment system and operate them with voice commands. The mobile phone also is a gateway to a number of Internet “cloud” services through SYNC’s Traffic, Directions and Information application that provides turn-by-turn directions, business searches and more.

As a result, Ford is adapting methods and technologies most often associated with the fast-paced IT world to secure its mobile device-to-car connections from unwanted entry. Think firewalls, virus protection and password-controlled access.

“Ford Motor Company delivers highly advanced technology and entertainment platforms that, just like a consumer’s laptop or smart phone, need to have security features built into it,” said Jim Buczkowski, director, Ford Electronics and Electrical Systems Engineering. “Consumers want and need to know that their personal or professional information in their vehicle is specific only to them.”

via FORD OFFERS SECURITY FEATURES TO PROTECT OWNERS PERSONAL INFORMATION AS CARS, INTERNET CONVERGE | Ford Motor Company Newsroom.

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• Ford Adds Security and Other Features to Sync System (gadgetwise.blogs.nytimes.com)

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• Ford Focus will feature company’s industry-leading new MyFord system using voice commands and intuitive controls to better connect drivers with personalized vehicle information, entertainment features and vehicle-enhanced Bluetooth-enabled mobile phones and PDAs
• MyFord employs familiar cell phone-style five-way buttons and clear LCDs to provide expanded information and help manage the functionality available to drivers
• MyFord is the next major Ford technology geared toward helping drivers complete their tasks while minimizing distractions
• Combined with SYNC®, the customizable MyFord in-vehicle experience will spread through the worldwide Ford lineup

via NEXT-GENERATION FORD FOCUS TO OFFER GROUNDBREAKING MYFORD TECHNOLOGY | Ford Motor Company Newsroom.

McMahon Ford
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