• Bold new marketing campaign for all-new 2011 Ford F-Series Super Duty begins with Webisodes, online chats, television and print ads all demonstrating class-leading towing and payload capability, fuel economy and productivity
• Ford unveiled its new Super Duty marketing campaign at the grand opening of Toby Keith’s I Love This Bar & Grill in Auburn Hills, Mich.
• 2011 Ford Super Duty, with Ford-engineered, Ford-built 6.7-liter Power Stroke® diesel and all-new 6.2-liter gas engine, is arriving in U.S. dealerships now

AUBURN HILLS, Mich., April 7, 2010 – Ford today kicked into high gear its advertising and marketing campaign for the all-new 2011 Ford F-Series Super Duty at a preview of Web and TV spots at the grand opening of Toby Keith’s I Love This Bar and Grill.

Timed with the arrival of new Super Duty trucks in U.S. and Canadian dealerships, the multifaceted marketing campaign demonstrates the truck’s class-leading towing and payload capability, fuel economy and productivity against the competition.

The campaign includes a series of new Webisodes, which go live today, featuring Dirty Jobs’ Mike Rowe. Television spots narrated by entertainer Denis Leary will begin in mid-April. And partnerships with stars such as Toby Keith kick off this summer when Ford sponsors Keith’s 2010 America’s Toughest Tour.

“Fundamental to the new Super Duty marketing initiative is Ford’s intimate knowledge of the truck customer,” said Doug Scott, Ford Truck Group Marketing manager.

via 2011 FORD SUPER DUTY MARKETING DEMONSTRATES TRUCK’S CLASS-LEADING CAPABILITY, FUEL ECONOMY | Ford Motor Company Newsroom.

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• The all-new Ford-engineered and Ford-built 6.7-liter Power Stroke® V-8 turbocharged diesel engine available in the 2011 Ford F-Series Super Duty is B20 biodiesel compatible. This increased biodiesel compatibility gives customers more fueling choices
• Diesel engines account for 65 percent of Super Duty sales; the new diesel enables class-leading towing capability of 26,400 pounds on chassis cabs and 24,400 pounds on pickups, which is vital to Super Duty customers, 97 percent of whom tow
• National Biodiesel Day is held March 18, the birth date of Rudolf Diesel – the man who invented the diesel engine

A LITTLE ABOUT THE MAN WHO STARTED IT ALL: MEET RUDOLF DIESEL

DEARBORN, Mich., March 17, 2010 – As diesel fans around the world anticipate National Biodiesel Day on March 18, the birthday of the famed engine inventor, Rudolf Diesel, Ford readies for customers the new 2011 Super Duty and its all-new 6.7-liter Power Stroke V-8 turbocharged diesel engine with unsurpassed biodiesel compatibility.

The new diesel engine, available in the 2011 Ford F-Series Super Duty, is B20 compatible, which allows customers an additional fueling option that uses blends of up to 20 percent biodiesel and 80 percent petroleum diesel. Biodiesel is a type of diesel fuel that is derived from renewable energy sources and feedstocks, such as vegetable oils and animal fats.

via NEW 2011 FORD SUPER DUTY POWER STROKE DIESEL OFFERS CUSTOMERS MORE FUELING CHOICES | Ford Motor Company Newsroom.

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McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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• The all-new 2011 Ford F-Series Super Duty features all-new diesel and gas powertrains that deliver best-in-class torque and horsepower as well as class-leading fuel economy
• The Ford F-Series Super Duty equipped with the 6.7-liter Power Stroke® V-8 turbocharged diesel engine averages an 18 percent improvement for pickup models and up to 25 percent improvement for chassis cabs versus 2010 models. Trucks equipped with new base 6.2-liter V-8 gas engine average a 15 percent improvement versus 2010 models
• The new diesel engine is B20 biodiesel compatible and the new gas engine is E85 compatible, providing customers a wide range of fueling options
• Best-in-class fuel economy and class-leading capability – towing of 26,400 pounds and a 6,520-pound payload – is due largely to the all-new 6R140 heavy-duty TorqShift® six-speed automatic transmission, providing more than half the overall improved fuel economy

ST. LOUIS, March 9, 2010 – The all-new 2011 Ford F-Series Super Duty delivers best-in-class torque, horsepower, towing and payload capability – and does it all more efficiently, resulting in less fuel usage and extended maintenance intervals that can translate directly into bottom-line savings for customers.

“The 2011 Super Duty is not only the most powerful, most capable and fuel-efficient heavy-duty pickup truck on the road, it performs the tough jobs with even more efficiency than ever before,” said Doug Scott, truck group marketing manager. “Customers can be confident that Super Duty’s class-leading capability comes with Ford’s ‘and solution’ of best-in-class fuel economy.”

via 2011 FORD F-SERIES SUPER DUTY POWER STROKE DIESEL IS CLEANEST EVER; FUEL ECONOMY GREATLY IMPROVED | Ford Motor Company Newsroom.

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• The new 6.2-liter V-8 gasoline engine standard in the 2011 Ford F-Series Super Duty delivers best-in-class 405 ft.-lb. of torque and 385 horsepower with class-leading fuel economy on regular gasoline
• The new gas engine runs on regular-grade gasoline, E85 or any blend in between, providing customers a wide range of fueling options
• Base engine performing flawlessly in Ford F-150 SVT Raptor R off-road racing truck, complementing rigorous testing regimen

DEARBORN, Mich., Feb. 25, 2010 – An all-new 6.2-liter V-8 gasoline engine, which has its roots in Ford Racing powerplants, joins the lineup for the 2011 Ford F-Series Super Duty.

The new 6.2-liter V-8 gasoline engine delivers 405 ft.-lb. of torque (at 4,500 rpm) and 385 horsepower (at 5,500 rpm) on regular gasoline. These numbers represent an increase of 40 ft.-lb. of torque and 85 horsepower over the current 5.4-liter V-8.

“Our all-new 6.2-liter V-8 engine uses race-proven components and technology that have been optimized for the high performance and efficiency that our Super Duty customers demand,” said Mike Harrison, Ford V-8 engine programs manager. “It delivers not only significantly better torque and horsepower than current heavy-duty gas engines, but also improved fuel economy.”

via ROBUST, FORD TOUGH: ALL-NEW 6.2-LITER GASOLINE ENGINE COMPLEMENTS 2011 FORD SUPER DUTY | Ford Motor Company Newsroom.

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McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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