• Delivering up to 20 percent better fuel economy than conventional engines, EcoBoost uses smaller overall size combined with turbocharging and gasoline direct injection to bring customers the power they want and the fuel economy they need

• EcoBoost engines are a key element of the power of choice Ford offers buyers seeking fuel-efficient solutions. From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more

via Ford to Triple EcoBoost Vehicle Production Capacity in 2012 | Ford Motor Company Newsroom.

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DEARBORN, Mich., July 27, 2011 – Customers increasingly are demanding top fuel efficiency, and they are rating Ford highly for delivering, according to the J.D. Power 2011 Automotive Performance, Execution and Layout (APEAL) study released today.

All of Ford’s newer retail vehicles earned fuel efficiency ratings above their segment averages, according to the J.D. Power 2011 Automotive Performance, Execution and Layout study.

“Ford is an industry leader in fuel efficiency, and customers are pleased with the way we are helping them at the pump,” said Bennie Fowler, group vice president, Global Quality and New Model Launches. “Ford also is absolutely committed to the highest vehicle quality, delivering vehicles that surprise and delight customers while eliminating defects.”

The new Ford Fiesta and F-150 were first-place segment winners in the survey, which measures customer satisfaction in design, content and vehicle performance. The 2011 Ford Taurus and Flex were rated second in their segments. The new Ford Explorer, F-Series Super Duty, Expedition and Mustang scored third-place segment rankings.

via J.D. Power: Ford’s Quality Vehicles Earn High APEAL Rankings from Customers for Fuel Efficiency | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus offers a class-leading array of unique and unsurpassed technologies such as active park assist, making life simpler and more convenient for customers

• Taurus adds voice-controlled MyFord Touch™ driver connect technology powered by SYNC®, Sony® Audio System, HD Radio™ and navigation for ultimate in-car experience

NEW YORK, April 19, 2011 – Ford’s new flagship sedan is set to debut with an array of safety, infotainment and fuel-saving technologies even more expensive sedans can’t match.

“Taurus already brings an arsenal of class-exclusive technologies that no other competitor can match,” said Chief Program Engineer Bill Gubing. “Our team understands how important it is to continue expanding our technology offerings to keep the next Taurus and its customers at the top of their respective games.”

Just as the new Taurus leverages technology to deliver best-in-class fuel economy and performance, elevate driving dynamics and maintain its safety legacy, Ford’s flagship sedan also raises the technology bar. Adding unique new features like MyFord Touch™ powered by SYNC®, active park assist and HD Radio™ to exclusive offerings like heated and cooled first-row multicontour seats with Active Motion™ and EcoBoost™ engine availabilities keeps Taurus a rolling showcase of technology leadership.

“For full-size sedan buyers in general and customers choosing the completely reinvented Taurus in particular, technology is a key purchase motivator,” said Taurus Marketing Manager Pei-Wen Hsu. “Expanded technologies are central to continuous Taurus improvement.”

via New Ford Taurus Even Smarter – Elevating Customer Convenience, Comfort, Connectivity Technologies | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Improved driving dynamics, larger brakes, torque vectoring control and specially calibrated electric power-assisted steering (EPAS) deliver superior performance
• Taurus SHO Performance Package adds new brakes, 20-inch wheels with summer performance tires and enhanced heavy-duty cooling system for more serious driving

NEW YORK, April 19, 2011 – The new Ford Taurus SHO is the sportiest Taurus yet to wear the coveted performance badge. With its unique blend of the award-winning, fuel-efficient EcoBoost™ engine, enhanced driving dynamics and performance-inspired design, the new Taurus SHO shows it means business. An unprecedented combination of horsepower, technology and fuel economy takes this acclaimed sporting sedan to a whole new level.

“The Taurus SHO has always followed the original formula of stealthy sleeper, and the new model is no exception,” said Gordon Platto, chief designer. “We wanted to keep the subtle, understated, yet sporty elegance, but at the same time we knew it was time to even more fully differentiate the Super High Output model from other Taurus series models.”

Inspired by SHO buyers and club enthusiasts, the design team knew just what to do.

“Listening to SHO buyers and enthusiasts encouraged us to strengthen the design and the driving quality for the new 2013 model,” said Platto. “For us, this was a clear indication that SHO customers have passionate feelings about aesthetics and design as well as performance.”

via Sportiest Ford Taurus SHO So Far Gets New, Enhanced Dynamics, Bigger Brakes and Performance-Inspired Design | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus adds second EcoBoost™ engine option with the highly efficient new 2.0-liter engine, ideal for sedan buyers placing the highest priority on fuel economy

• Standard Taurus 3.5-liter V6 provides more horsepower and fuel economy with the addition of twin independent variable camshaft timing (Ti-VCT), providing unmatched fuel economy in its segment

• Each Taurus engine is mated to a unique six-speed automatic transmission with optimized gearing and SelectShift Automatic™ functionality

NEW YORK, April 19, 2011 – Fuel efficiency comes standard with the new Ford Taurus, featuring an expanded array of fuel-efficient powertrains engineered to improve fuel economy without compromising power or responsiveness.

“The new Taurus pays off on our promise to deliver new vehicles with the best or among the best fuel economy in every segment where Ford competes,” said Derrick Kuzak, group vice president, Global Product Development. “We have raised the bar for the standard Taurus V6 by adding Ti-VCT to increase power and fuel economy, while adding an additional EcoBoost™ engine option that boosts highway fuel economy to at least 31 mpg, which is best-in-class.”

These new engines join the Taurus SHO twin-turbocharged EcoBoost V6 that provides sport-sedan power while delivering up to 25 mpg on the highway.

EcoBoost 2.0-liter engine
For full-size sedan buyers seeking maximum fuel efficiency without the additional cost or complexity of a hybrid powertrain, the new Taurus offers Ford’s new EcoBoost 2.0-liter four-cylinder engine as an option. This advanced engine combines direct injection of gasoline and a turbocharger to provide performance comparable to normally aspirated V6 engines offered by competitors.

The EcoBoost 2.0-liter is anticipated to deliver an estimated 237 horsepower and 250 lb.-ft. of torque while delivering best-in-class fuel economy of at least 31 mpg. That bests Toyota Avalon by 2 mpg and Chrysler 300 and Dodge Charger by 4 mpg.

via New Ford Taurus Delivers Increased Fuel Economy with Expanded Powertrain Offerings | Ford Motor Company Newsroom.

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McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• Taurus takes craftsmanship up a notch with higher-quality, soft-touch materials and an enhanced noise, vibration and harshness (NVH) package

• New Taurus builds on a five-star, Top Safety Pick leadership legacy, with improved side airbag restraints

NEW YORK, April 19, 2011 – Building on class-leading customer satisfaction and a legacy of technology and safety recognition, the new Ford Taurus brings sporty design cues to a more differentiated series lineup that offers even more dynamic driving characteristics.

“Our vision for the next Taurus was to make our Blue Oval signature sedan even more of a flagship,” said Gordon Platto, Taurus chief designer. “We aimed to increase design differentiation between series models while making Taurus a sportier package across the board.”

Platto and the Taurus design team widened the grille and lower front fascia opening to give the car a more muscular, athletic stance. Beyond the grille and front fascia, the new Taurus features a new hood, new headlamps, taller rear fenders, a new decklid and dramatic taillamps with LED illumination.

A decklid-mounted spoiler is available on SEL and Limited models and standard on the line-topping Taurus SHO. The base road wheel has been upped to a 17-inch painted aluminum finish. Across series, an 18-inch wheel is offered along with three 19-inch and two 20-inch alternative choices.

“Taurus and Taurus SHO customers told us they wanted more differentiation between models,” said Platto. “Starting with SHO, we’ve added a mesh grille in contrasting black with harmonizing sideview mirrors, specific wheels and unique side fender vents. It’s an aggressive while still subtle look, in keeping with the understated ethos of the model.”

Inside the next Taurus, driver-focused elements and a fresh interior color – Dune – add elegance and sportier character. Each Taurus series model features unique fabrics and trims with new appliqués on the instrument panel, door trim and center console.

via Ford Taurus Builds on Foundation of Customer Satisfaction, Technology Leadership with Sportier Design, Better Dynamics | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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• New Taurus expected to deliver best-in-class fuel efficiency – at least 31 mpg highway – with the new 2.0-liter EcoBoost™ engine, while delivering horsepower comparable to competitive, normally aspirated V6 offerings

• New Ford Taurus SHO sedan is sportiest model yet to wear SHO badge, offering unique, performance-inspired design, road manners to match – and even more differentiation in the Taurus lineup

NEW YORK, April 19, 2011 – The new Ford Taurus delivers more of what large sedan customers really want for the 2013 model year – with even better fuel economy, more technology, design refinement, improved craftsmanship and enhanced driving dynamics.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford’s president of The Americas. “The new Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to delivering high-quality, fuel-efficient cars for our customers.”

Greener, yet powerful
A choice of new engines offers customers increased fuel efficiency, without compromising the responsive performance they want.

via New Ford Taurus Delivers More Fuel Efficiency, Technology, Design Refinement and Even Better Driving Dynamics | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3292 S Kingshighway at Fyler
314-664-4100

Internet Sales Manager

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LOS ANGELES, Nov. 17, 2010 – Three Ford vehicles have earned Kelley Blue Book’s kbb.com 2011 Best Resale Value Awards, which recognize cars and trucks expected to maintain the greatest proportion of their original list price after five years of ownership.

The 2011 Ford Taurus, 2011 Ford Super Duty and 2011 Ford Mustang GT earned the Best Resale Value Awards in the full-size car, full-size pickup and high-performance car categories, respectively.

The awards are designed to help people make more informed car-buying decisions, said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.

“Consumers should take a good look at the projected resale value of a car when choosing their next new vehicle purchase,” he said. “Taking the time to research and choose vehicle makes, models and options wisely now can help new car shoppers hold value down the road when they go to sell or trade in the vehicle.”

via 2011 FORD TAURUS, SUPER DUTY AND MUSTANG GT WIN KBB.COM BEST RESALE VALUE AWARDS | Ford Motor Company Newsroom.

Your St. Louis Ford Dealership
McMahon Ford
3291 S Kingshighway at Fyler
314-664-4100

Dan Dinzebach
Internet Sales Manager

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Dearborn, Mich., Oct. 14, 2010 – The all-new Ford Explorer has been turning heads with its eye-catching, modern design, and things will be no different when it hits the floor of the SEMA (Specialty Equipment Market Association) show this year, which will be held Nov. 2-5 in Las Vegas.

“It’s so new and reinvented, and the styling is standout from the inside out,” said Craig Patterson, Ford Explorer marketing manager. “Explorer is the perfect choice for people to accessorize. Those who want to customize it are starting from a great base that is extremely well received, and that’s where the attraction lies.”

For the 2010 SEMA show, Explorer will take to the Ford stand along with customized versions of Ford Taurus SHO, Edge and Fusion Sport, as well as the all-new Lincoln MKX. The Explorers on the show floor will open up customers’ minds as to the possibilities that can be created with the all-new SUV.

[Show as slideshow]

[View with PicLens]

via MEET THE THREE FACES OF FORD EXPLORER: LUXURIOUS, ADVENTUROUS AND URBAN, ALL ON DISPLAY AT SEMA | Ford Motor Company Newsroom.

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• After one year in service, the hot-selling 2010 Ford Taurus is posting a resale value increase of 39 percent – or $7,100 – over the 2009 model
• Resale value of 2010 Ford Taurus now surpasses that of the 2010 Toyota Avalon by $2,500
• Key contributors to the residual value improvement are the design, quality, customer satisfaction and state-of-the-art technology offered with the 2010 Ford Taurus

DEARBORN, Mich., Aug. 16, 2010 – After one year in service, the hot-selling 2010 Ford Taurus is commanding impressive results at auction, posting an average 39 percent increase in resale value – or $7,100 – over the 2009 model.

The huge leap reflects the strong appeal of Ford’s full-size sedan, according to Rose Peng, manager, Global Lifecycle Analytics Department (GLAD).

“The successful product launch of the 2010 Ford Taurus coupled with the vehicle’s best-in-class quality, upscale design and state-of-the-art technology has resulted in a sharp improvement for the brand,” she said, adding that the resale value of the new Taurus after one year now surpasses that of one of its strongest competitors, the 2010 Toyota Avalon.

via 2010 FORD TAURUS RESALE VALUE JUMPS 39 PERCENT | Ford Motor Company Newsroom.

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• Ford is making its vehicles, which are 85 percent recyclable by weight, more eco-friendly through increased use of renewable and recyclable materials; the 2010 Ford Taurus is the latest model to use eco-friendly bio-based seat cushions
• In 2009, Ford reduced the amount of automotive-related plastics to landfills by nearly 30 million pounds and saved approximately $4.5 million by reusing recycled materials
• Ford’s “reduce, reuse and recycle” commitments are part of its broader global sustainability strategy to reduce its environmental footprint
• Automobiles are among the most recycled consumer products. More than 95 percent of all end-of-life vehicles in the U.S. are processed for recycling – compared to 52 percent of all paper and 31 percent of all plastic soft drink bottles

DEARBORN, Mich., April 20, 2010 – Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.

Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

“By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world,” said John Viera, Ford’s director of Sustainability and Environmental Policy. “More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability.”

The 2010 Ford Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material.

via FORD IS MAKING GREENER VEHICLES THROUGH INCREASED USE OF RENEWABLE AND RECYCLABLE MATERIALS | Ford Motor Company Newsroom.

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• New trade-in data show Ford is increasingly winning new customers from competing brands, a key reason the company has gained retail U.S. market share for 16 of the past 17 months
• For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from  2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase
• The Ford Fusion, Ford Escape and Mercury Mariner Hybrids, as well as Ford Mustang and Lincoln MKX, attracted the highest number of buyers from competing brands.
• The redesigned Ford Taurus showed the largest increase in attracting new buyers to the Ford brand from 2005 to 2009

DEARBORN, Mich., March 25, 2010 – Ford Motor Company is increasingly attracting customers who are trading in vehicles from competing brands, one of the keys to Ford’s recent market share gains in U.S.

For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from 2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase from the 2005 to 2009 model year.

“We’re finding that when customers of competing brands check out our new lineup and understand the quality, fuel efficiency and value we offer, they are increasingly becoming Ford owners,” said Ken Czubay, Ford vice president of Marketing, Sales and Service. “The strength of our new products is making the difference in a very competitive marketplace.”

via FORD IS WINNING MORE NEW CUSTOMERS FROM COMPETING BRANDS, FUELING MARKET SHARE GAINS | Ford Motor Company Newsroom.

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Many of us who sit around the Autoblog campfire every day are fans of station wagons. We love cars and love the idea of having some extra utility without giving up the generally superior driving dynamics of cars versus SUVs or crossovers. We also like the idea – if not necessarily the execution – of the Ford Taurus SHO.

Being aware of that fact, one of our readers put his Photoshop skills to work and created the rendering you see here of a SHO wagon. Ford, of course, has never officially built an official SHO wagon – either with the current model or with its predecessors. Naturally, there have been some aftermarket and homebuilt conversions over the years, and even at least one that we know of that was built inside Dearborn.

via Rendered Speculation: Ford Taurus SHO wagon is the apple of our eye — Autoblog.

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• Ford reveals its all-new, purpose-built Police Interceptor, engineered to exceed durability, safety and performance of today’s leading police car – the Ford Crown Victoria Police Interceptor
• New Ford Police Interceptor sedan will offer two fuel-efficient powertrain options – including EcoBoost with all wheel-drive – along with an array of safety technologies; interior has been designed to meet unique law enforcement needs
• Ford’s new Police Interceptor will be offered without interruption when production of the Ford Crown Victoria ends in late 2011
• Ford confirms production of an additional Police Interceptor, a utility vehicle that will be pursuit-rated to complement the sedan; vehicle to be revealed later this year

Las Vegas, March 12, 2010 – Ford reveals its all-new, purpose-built Police Interceptor sedan today, showcasing a car for law enforcement officials that will exceed the durability, safety, performance and fuel economy of the industry’s leading police car – the Ford Crown Victoria – while also confirming production of a Police Interceptor utility vehicle.

Ford, the police vehicle market leader for 15 years, specifically designed and engineered an all-new Police Interceptor to handle the rigors of police work, including industry-leading powertrain, safety and technology innovations.

via ALL-NEW FORD POLICE INTERCEPTOR PURPOSE-BUILT TO LEAD MARKET, SUPPORT THOSE WHO SERVE, PROTECT | Ford Motor Company Newsroom.

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Hold on to your sap gloves and night sticks – it’s that time of the decade! An Autoblog source reveals that Ford is about to release a brand spankin’ new Police Interceptor. Not only is this humongous news for our pals in the law enforcement community, but this is 120-point headline font for taxi companies around the country, as they typically buy old Police Interceptors with 90,000 miles on ‘em and repurpose them as the cabs we all know and love passing out in. Why? Because Police Interceptors are the toughest passenger cars money can buy.

Few of us have the need to drive over curbs at 50+ mph, but if that need arises, you’re going to want to do so in an Interceptor. Aside from the “severe duty” shocks, you get a beefed up frame and body mounts. Yes, that is correct. The Crown Victoria-based Police Interceptor is body-on-frame. Listen, when you’re PIT maneuvering a perp during a high speed chase, the last thing you want to worry about is bending the chassis. Plus you got them heavy duty brakes, suspension components and oil coolers. A sweet package, no doubt.

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• The 2010 Ford Fusion Hybrid, 2010 Ford Taurus and 2010 Ford Flex are among the “Top 10 Family Cars for 2010,” according to the editors of Kelley Blue Book’s kbb.com
• Vehicles are chosen based on factors such as resale value, fuel efficiency, capability and kid-friendliness
• For more information about the “Top 10 Family Cars for 2010,” please visit www.kbb.com/Top10FamilyCars

DEARBORN, Mich., Feb. 16, 2010 – Three Ford vehicles – the 2010 Ford Fusion Hybrid, 2010 Ford Taurus and 2010 Ford Flex – are among the “Top 10 Family Cars for 2010,” according to the editors of Kelley Blue Book’s kbb.com.

via THREE FORD VEHICLES SELECTED AS ‘TOP 10 FAMILY CARS FOR 2010’ BY KBB.COM | Ford Motor Company Newsroom.

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• Partnering with top-ranked national and international universities, the Ford “Atoms to Engines” team challenged skeptics to develop the world’s first virtual materials modeling prediction tool that allows the team to simulate the microstructures of a material before the first prototype is built.
• The Atoms to Engines team blends engineering and science to develop physics-based computer models that predict how properties and materials will behave and change during the manufacturing process.
• Building these computer models integrates the study of product performance, manufacturing and materials; in some cases it requires analyzing metals down to their atomistic level.
• The result? Components that are more durable and efficiently constructed, which saves the company considerable development time and money. In fact, the process is estimated to save Ford between $2 and $5 million a year in reducing test requirements and product development time.

via FORD SCIENTISTS WORK TO PERFECT QUALITY AND PERFORMANCE OF VEHICLE PARTS ATOM BY ATOM | Ford Motor Company Newsroom.

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• Ford, Lincoln and Mercury January sales up 24 percent versus year ago
• Cars up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and vans up 14 percent
• Ford brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6 percent
• Ford’s U.S. market share estimated at 16 percent, up 2 points versus year ago
• Fleet customers are back in the market – and buying Ford; fleet sales more than doubled versus last January’s depressed levels
• Retail sales were 5 percent lower following December’s 18 percent increase
• New products drive Ford’s brand favorability and purchase consideration to record levels

DEARBORN, Mich., Feb. 2, 2010 – Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.

via FORD KICKS OFF 2010 WITH 24 PERCENT SALES INCREASE, MARKET SHARE GAIN, THANKS TO PRODUCT LINEUP | Ford Motor Company Newsroom.

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• The 2010 Ford Taurus is the winner of the first-ever Edmunds.com Technology Breakthrough Award; the award was presented today at the 2010 International CES (Consumer Electronics Show®) in Las Vegas
• The Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer
• In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year”

via 2010 FORD TAURUS WINS FIRST-EVER EDMUNDS.COM TECHNOLOGY BREAKTHROUGH AWARD | Ford Motor Company Newsroom.

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Jason Johnson, Product Development Engineer

• Jason Johnson is a key member of the team bringing SYNC® and MyFord together, making Ford’s all new vehicle environment a reality
• One of Johnson’s key responsibilities is refining the interaction between people and their Ford vehicles with usability a top priority
• Johnson, a Texas native, now lives with his wife and young son in Dearborn, Mich., where he enjoys travel, interior design and photography

As Ford rolls out MyFord, its next-generation vehicle environment, engineers who have been working on the project for years are beginning to see the fruits of their efforts. Jason Johnson, user interface design engineer, SYNC Product Development, is a key member of that team, working to ensure the next generation of SYNC, the “brains” behind MyFord, lives up to its promise

via JASON JOHNSON: MAKING THE MAGIC OF FORD SYNC A REALITY FOR CONSUMERS | Ford Motor Company Newsroom.

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