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FORD EDGE REACHES 400,000 SALES SINCE INTRODUCTION, MORE THAN ANY OTHER MIDSIZE CROSSOVER | Ford Motor Company Newsroom

  • Ford Edge sales this weekend hit 400,000, more than any midsize crossover since its introduction in late 2006
  • The crossover segment is one of the most fiercely contested in the industry, expanding 220 percent since 2006 – and expected to grow another 20 percent this year
  • The new 2011 Ford Edge began shipping this weekend from Oakville Assembly Complex and is arriving in dealership showrooms
  • 2011 Ford Edge introduces America to the revolutionary MyFord Touch™ driver connect technology and offers unbeatable fuel economy of 19 mpg city and 27 mpg highway

DEARBORN, Mich., Aug. 17, 2010 – Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend – more than any midsize crossover vehicle during the same period.

Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.

“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford’s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”

As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.

via FORD EDGE REACHES 400,000 SALES SINCE INTRODUCTION, MORE THAN ANY OTHER MIDSIZE CROSSOVER | Ford Motor Company Newsroom.


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