2010 FORD TAURUS RESALE VALUE JUMPS 39 PERCENT
- After one year in service, the hot-selling 2010 Ford Taurus is posting a resale value increase of 39 percent – or $7,100 – over the 2009 model
- Resale value of 2010 Ford Taurus now surpasses that of the 2010 Toyota Avalon by $2,500
- Key contributors to the residual value improvement are the design, quality, customer satisfaction and state-of-the-art technology offered with the 2010 Ford Taurus
DEARBORN, Mich., Aug. 16, 2010 – After one year in service, the hot-selling 2010 Ford Taurus is commanding impressive results at auction, posting an average 39 percent increase in resale value – or $7,100 – over the 2009 model.
The huge leap reflects the strong appeal of Ford’s full-size sedan, according to Rose Peng, manager, Global Lifecycle Analytics Department (GLAD).
“The successful product launch of the 2010 Ford Taurus coupled with the vehicle’s best-in-class quality, upscale design and state-of-the-art technology has resulted in a sharp improvement for the brand,” she said, adding that the resale value of the new Taurus after one year now surpasses that of one of its strongest competitors, the 2010 Toyota Avalon.
via 2010 FORD TAURUS RESALE VALUE JUMPS 39 PERCENT | Ford Motor Company Newsroom.
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