PERSONALIZE YOUR FORD FIESTA: ACCESSORIES, BODY KITS AND GRAPHICS PAVE THE WAY
- All-new 2011 Ford Fiesta comes with design cues that make it stand out, but owners can also add their own personal touch with available Ford Custom Accessories and graphics
- Accessory options include exterior or interior design items such as illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear
- Customers can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta
DEARBORN, Mich., July 8, 2010 – Ford Motor Company is giving Fiesta customers even more reasons to love their new car with an assortment of personalized options such as custom accessories, body kits, a Fiesta tattoo and graphics.
Vehicle personalization is a booming trend, with the Specialty Equipment Manufacturers Association (SEMA) anticipating the automotive aftermarket and accessories business to generate more than $27 billion this year.
“The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level,” said Sam De La Garza, Fiesta brand manager. “Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality.”
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