EXHAUSTIVE TESTS, UNCOMPROMISING APPROACH GIVE 2011 FORD EXPLORER WORLD-CLASS CRAFTSMANSHIP
- Ford scrutinized every inch of the new 2011 Ford Explorer throughout the development – even when the design existed only on a computer screen – to ensure the vehicle delivered top-notch craftsmanship
- Ford utilized specialized high-tech equipment, from laser wands to aluminum bodies, to ensure the Explorer met the toughest craftsmanship standards
- The all-new Explorer had a devoted team assigned to ensure it had top-notch craftsmanship
DEARBORN, Mich., July 1, 2010 – When designers at Ford’s product development center sat down to sketch out the new 2011 Explorer, the team had a clear objective: Deliver a sleek, modern package, while maintaining the rugged looks of an SUV. But no matter what direction they took the new design, there was one thing that could not be compromised: craftsmanship.
“Every detail of the new Explorer was scrutinized,” said Peter Bejin, Ford craftsmanship supervisor. “Craftsmanship – the look, the style, the feel of a well-built vehicle – is a critical step in the design process. It is the key differentiator in a competitive and crowded marketplace.”
It’s so important that Ford formed a dedicated group of product designers and engineers to focus solely on craftsmanship. The Global Craftsmanship team, based both in Europe and the U.S., worked to ensure that every part, seam, button and dial is perfectly matched so that the vehicle is well crafted, aesthetically pleasing and functional.
Related articles
- Ford debuts new traction control in 2011 Explorer (seattletimes.nwsource.com)
- 2011 Ford Explorer Will Feature Curve Control (ridelust.com)
- 2011 Ford Explorer will debut new four-mode terrain management tech [w/video] (autoblog.com)
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