FORD FIESTA ‘UNWRAPS’ ITSELF WITH UNIQUE NEW INTERACTIVE OWNER DELIVERY EXPERIENCE
- The all-new Ford Fiesta is on its way to dealerships, and owners will receive an experience unlike any other when they take delivery of their new car
- A unique delivery experience for Fiesta owners includes a preloaded combination MP3 player and USB, which provide a one-of-a kind product “unpackaging” experience and an app that lets them stay connected with Ford and the Fiesta community
- Customer delivery is just one aspect of the Ford Retail Movement, a dealer-readiness initiative that focuses on preparing the sales force, attracting the customer and delivering the experience
Dearborn, Mich., June 24, 2010 – When 2011 Ford Fiesta owners pick up their new car, they’ll enjoy learning about it in a whole new way through the use of an interactive USB. Ford created the new delivery program for the Fiesta to make the initial owner experience as unique as the owners themselves, and is the first automaker to create such a program.
As part of the Ford Retail Movement, a dealer-readiness program, Ford has been working with targeted dealers, focusing on three key areas – preparing the sales force, engaging the customer, and creating a distinct new car delivery experience. The Fiesta delivery is designed to be particularly unique, since the approach is different than anything Ford has ever done before.
Related articles
- Ford goes multimedia with Fiesta customer delivery (slashgear.com)
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
