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FORD IS MAKING GREENER VEHICLES THROUGH INCREASED USE OF RENEWABLE AND RECYCLABLE MATERIALS

• Ford is making its vehicles, which are 85 percent recyclable by weight, more eco-friendly through increased use of renewable and recyclable materials; the 2010 Ford Taurus is the latest model to use eco-friendly bio-based seat cushions
• In 2009, Ford reduced the amount of automotive-related plastics to landfills by nearly 30 million pounds and saved approximately $4.5 million by reusing recycled materials
• Ford’s “reduce, reuse and recycle” commitments are part of its broader global sustainability strategy to reduce its environmental footprint
• Automobiles are among the most recycled consumer products. More than 95 percent of all end-of-life vehicles in the U.S. are processed for recycling – compared to 52 percent of all paper and 31 percent of all plastic soft drink bottles

DEARBORN, Mich., April 20, 2010 – Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.

Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

“By increasing the use of recycled or renewable content and reducing the use of undesirable materials whenever possible, we’re helping to reduce waste to landfills by millions of pounds – and we’re doing it around the world,” said John Viera, Ford’s director of Sustainability and Environmental Policy. “More than ever before, the spirit of ONE Ford that drives our global product strategy also drives our commitment to sustainability.”

The 2010 Ford Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material.

via FORD IS MAKING GREENER VEHICLES THROUGH INCREASED USE OF RENEWABLE AND RECYCLABLE MATERIALS | Ford Motor Company Newsroom.

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