FORD CUSTOMERS BENEFIT FROM HIGHER RESALE VALUES, FEWER WARRANTY REPAIRS
- Ford’s dramatic gains in quality are contributing to a 23 percent year-over-year improvement in resale value of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points
- On average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service
- Ford has reduced its warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in each major business region around the world in the past three years
- Ford, Lincoln and Mercury vehicles’ initial quality in the U.S. has improved for five straight years. Ford vehicles now have the fewest number of defects of any full-line manufacturer
DEARBORN, Mich., April 13, 2010 – The resale value of newer Ford Motor Company vehicles rose 23 percent in the past year alone, the result of stronger demand for Ford’s new vehicle lineup and improved quality and durability ratings.
At the same time, warranty repair rates on Ford vehicles have declined by an average of more than 40 percent globally in the past three years.
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