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2011 FORD SUPER DUTY MARKETING DEMONSTRATES TRUCK’S CLASS-LEADING CAPABILITY, FUEL ECONOMY

• Bold new marketing campaign for all-new 2011 Ford F-Series Super Duty begins with Webisodes, online chats, television and print ads all demonstrating class-leading towing and payload capability, fuel economy and productivity
• Ford unveiled its new Super Duty marketing campaign at the grand opening of Toby Keith’s I Love This Bar & Grill in Auburn Hills, Mich.
• 2011 Ford Super Duty, with Ford-engineered, Ford-built 6.7-liter Power Stroke® diesel and all-new 6.2-liter gas engine, is arriving in U.S. dealerships now

AUBURN HILLS, Mich., April 7, 2010 – Ford today kicked into high gear its advertising and marketing campaign for the all-new 2011 Ford F-Series Super Duty at a preview of Web and TV spots at the grand opening of Toby Keith’s I Love This Bar and Grill.

Timed with the arrival of new Super Duty trucks in U.S. and Canadian dealerships, the multifaceted marketing campaign demonstrates the truck’s class-leading towing and payload capability, fuel economy and productivity against the competition.

The campaign includes a series of new Webisodes, which go live today, featuring Dirty Jobs’ Mike Rowe. Television spots narrated by entertainer Denis Leary will begin in mid-April. And partnerships with stars such as Toby Keith kick off this summer when Ford sponsors Keith’s 2010 America’s Toughest Tour.

“Fundamental to the new Super Duty marketing initiative is Ford’s intimate knowledge of the truck customer,” said Doug Scott, Ford Truck Group Marketing manager.

via 2011 FORD SUPER DUTY MARKETING DEMONSTRATES TRUCK’S CLASS-LEADING CAPABILITY, FUEL ECONOMY | Ford Motor Company Newsroom.

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