GREAT NEW PRODUCTS AND TECHNOLOGIES TO GREET VISITORS TO FORDS BEIJING AUTO SHOW STAND
BEIJING, March 25, 2010 – Visitors to the 2010 Beijing Auto Show, which starts April 25 at the China International Exhibition Centre, will be greeted by the wonderful experience of Ford’s great new products, smart technologies and exciting interactive displays. They can even star in their own film.
Ford’s extensive Beijing exhibit symbolizes the brand’s growing global momentum, powered by products like the new Ford Fiesta and new technologies for connectivity, entertainment and fuel-efficient motoring.
The new Ford Edge will make its regional debut at the Beijing Auto Show. The new sport utility vehicle will feature MyFord TouchTM driver connect technology, powered by SYNC. Offering truly seamless connectivity between your car and your mobile device, SYNC is one of many Ford Drive Smart technologies showcased at the event.
“Drive Smart is one of the key pillars of the Ford brand,” said Robert Graziano, chairman and CEO, Ford China. “With the China debut of SYNC, the Beijing Show will be a proof point why Ford is building a reputation globally as a technology leader as we build momentum after a record year of sales with great products like the Ford Focus and the new Ford Fiesta. Customers are recognizing increasingly that Ford stands for unique strengths and appeal.”
Ford is planning to reveal even more technology and great products to fuel its onward momentum. An all-new concept car will make its global debut at the show, and this will also be the first chance for Chinese customers to see the car that spearheads Ford’s next generation of global models, the next-generation Ford Focus.
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