FORD SYNC HITS 2 MILLION MARK; BOOSTS RESALE VALUE, PURCHASE CONSIDERATION AND CUSTOMER SATISFACTION
- Ford SYNC® voice-controlled communications and infotainment system installed on 2-millionth vehicle less than a year after hitting the 1 million unit milestone
- Ford data show the system boosts resale value of SYNC-equipped vehicles by more than $200 over vehicles without the option
- After receiving SYNC demonstrations, 80 percent of potential customers report it improves their opinion of Ford and 70 percent are more likely to consider purchase
DEARBORN, Mich., March 24, 2010 – The popular Ford SYNC voice-controlled communications and infotainment system has been winning over buyers at its fastest pace ever, with Ford announcing SYNC has now been installed on more than 2 million Ford, Lincoln and Mercury vehicles.
“The success of SYNC proves that customers want to be connected,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “The speed with which we’ve hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer.”
Related articles
- Ford SYNC Hits The 2 Million Mark (ubergizmo.com)
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