NEXT-GENERATION FORD FOCUS TO SHOWCASE UNIQUE FORD GLOBAL DNA PRODUCT DEVELOPMENT APPROACH
DETROIT, Jan. 11, 2010 – The next-generation Ford Focus debuting today at the 2010 North American International Auto Show is more than Ford’s first truly global product created under its ONE Ford approach – it also marks the first worldwide application of a new global brand DNA that will help Ford cars establish a unique visual and driving appeal that is consistently recognizable around the world.
Like the genetic code that defines human beings and makes each person unique, Ford’s global DNA is comprised of specific product attributes that sit at the heart of all new products, defining the character and performance of every vehicle, while providing customers with an unmistakable style and driving experience.
McMahon Ford
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Dan Dinzebach
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