FORD ENGINEERS IMITATE HUMAN TOUCH THROUGH A ROBOT NAMED RUTH
DEARBORN, Mich., Dec. 16, 2009 – Human touch is highly subjective and complex, making it difficult to replicate in a lab. So designers of vehicle interiors have historically relied on direct feedback from customers to determine which visual and tactile interior environments pleased most people. However, the results were unscientific and sometimes resulted in customers feeling unsatisfied and uninspired by their driving experience.
via FORD ENGINEERS IMITATE HUMAN TOUCH THROUGH A ROBOT NAMED RUTH | Ford Motor Company Newsroom
McMahon Ford
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