FORD VEHICLE RESIDUAL VALUES RISE $1,300 ON AVERAGE FROM 2009 TO 2010 MODEL YEAR; INDUSTRYS LARGEST GAIN
- The projected resale value of 2010 Ford, Lincoln and Mercury vehicles after 36 months in service increased by an average of $1,310 per vehicle compared to the 2009 model year – the industrys largest increase among full-line manufacturers
- The improvement allowed Ford to narrow the residual value gap with leading Asian automakers and maintain its advantage over U.S.-based automakers
- The 2010 Ford Fusion is expected to bring customers $687 more than the 2010 Toyota Camry after 36 months in service; the residual value of the 2010 Ford Flex commands an $1,800 premium over the Toyota Highlander
- Improved quality, new features and popular redesigned products are helping to boost Fords residual values. Ford improved more than any other automaker in ALGs Perceived Quality Survey released in the fall of 2009
- Compete Inc., a Massachusetts research firm that studies online car shopping, says Ford has surpassed Toyota in customer consideration for the first time since it began tracking such data in 2002. Compete data show Ford surpassed Toyota in customer consideration in September, October and November
via FORD VEHICLE RESIDUAL VALUES RISE $1,300 ON AVERAGE FROM 2009 TO 2010 MODEL YEAR; INDUSTRYS LARGEST GAIN | Ford Motor Company NewsroomMcMahon Ford
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