Innovative Software Gives Racers Industry-Exclusive Performance Feature for All-New 2015 Ford Mustang GT | Ford Media Center

  • Ford leverages advanced controls technology to give drag racers electronic line-lock – an industry-first performance feature standard on the all-new Ford Mustang GT
  • Electronic line-lock will give drag racers the benefit of a mechanical system without having to modify the brakes of 2015 Mustang GT
  • Electronic line-lock along with standard launch control should help bracket racers achieve more consistent performance at the drag strip

Ford engineers are leveraging state-of-the-art controls software technology to give some of the most avid Mustang customers an industry-first feature – electronic line-lock.

“Competition has been an integral part of the Ford Mustang lifestyle since its earliest days 50 years ago,” said Steve Ling, Ford car marketing manager. “We know our customers, and we wanted to provide a unique feature for those wishing to take full advantage of the increased capability offered by this new Mustang GT at the drag strip.”

Mustang has run everything from rally to stock car racing, but with drag racing a particularly popular venue for grassroots competitors, electronic line-lock on every 2015 Ford Mustang GT should be a real benefit for customers who like to compete one-quarter mile at a time.

“We’re using advanced controls technology for the all-new Mustang to provide some of our most dedicated fans with an industry-first feature they can use when they go to the track,” said Dave Pericak, Mustang chief engineer. “With electronic line-lock, customers who drive their Mustangs to work all week and then compete on the weekends will appreciate not having to modify their brake systems to be able to do effective tire prep at the drag strip.”

The flexibility of track apps, launch control and selectable drive modes makes it easy for Mustang drivers to get the right capabilities for any situation.

As one of the most exciting and accessible forms of motorsport, drag racing – in particular, bracket racing – has always been a great fit for the powerful, rear-wheel-drive Mustang. Drag strips are often open during warm weather weekends for amateur competitors to bring out their factory stock or modified cars to run against the clock.

via Innovative Software Gives Racers Industry-Exclusive Performance Feature for All-New 2015 Ford Mustang GT | Ford Media Center.

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From Acid Baths to Power Hop Hill, 10 Ways Ford Torture-Tested the 2015 F-150 | Ford Media Center

  • Ford to increase durability testing to 10 million cumulative miles for 2015 F-150
  • Extensive testing proves this all-new F-150 lives up to Built Ford Tough standards
  • Ford went to new extremes – from  mountaintops to frozen lakes – to put the truck through its paces

The all-new 2015 Ford F-150 has already scaled the highest points of the Continental Divide and experienced the most extreme weather conditions as Ford has set out to engineer its toughest truck yet.

Before the first 2015 F-150 rolls off the assembly line, it will have been subjected to 10 million miles of combined real-world and simulated durability testing.

“We wanted to build the toughest, most capable F-150, while making it as much as 700 pounds lighter,” said Pete Reyes, Ford F-150 chief engineer. “We challenged the team to torture the truck harder than any F-150 before it.”

The new F-150 towed trailers over mountain passes in temperatures above 120 degrees, withstood frame-punishing terrain on an off-road course and conquered a frozen lake at minus 40 degrees. It endured high-humidity chambers, salt vats and riverbeds. The F-150 towed heavy loads up grueling, steep roads. Robots slammed its doors and tailgates, and dropped heavy objects onto the bed of the truck. It persevered through twisting and shaking from multiple directions.

Some Ford tests are so extreme that a five-day period equals 10 years or 150,000 miles of abuse by the roughest customers. Reyes is quick to remind customers that the extreme tests Ford runs are conducted in controlled settings. “I discourage anyone from trying to create their own top 10 list,” he said. “Leave the testing to us.”

via From Acid Baths to Power Hop Hill, 10 Ways Ford Torture-Tested the 2015 F-150 | Ford Media Center.

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With Power and Efficiency, Ford F-150 Leads Light-Duty Pickup Trucks in V6 Sales | Ford Media Center

  • 57 percent of Ford F-150 buyers in January and February choose V6 engine option
  • Since 2010, Ford accounts for 91 percent of industry’s growth in V6 truck sales
  • Ford F-150 V6 sales represented 78 percent of all light-duty truck V6 sales in 2013
  • The Ford 3.5-liter EcoBoost™ engine represents 46 percent of F-150 pickup truck sales in February and the 3.7-liter V6 represents 11 percent

More than 57 percent of Ford Motor Company’s F-150 retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.

V8 engines led truck sales for decades until recently. Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600 percent and F-150 was directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data. In 2013, Ford accounted for 78 percent of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.

February’s engine mix numbers come on the heels of a very strong demand for Ford’s V6 truck engines in 2013. Of all the trucks Ford sold in the calendar year, more than 48 percent of them were powered by a V6 engine.

“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 EcoBoost and the 3.7-liter Ti-VCT V6 engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”

The new 2015 Ford F-150 will offer a new 2.7-liter EcoBoost engine, to be made in Lima, Ohio, in addition to the 3.7-liter Ti-VCT V6 and 3.5-liter EcoBoost engines.

via With Power and Efficiency, Ford F-150 Leads Light-Duty Pickup Trucks in V6 Sales | Ford Media Center.

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