From Acid Baths to Power Hop Hill, 10 Ways Ford Torture-Tested the 2015 F-150 | Ford Media Center

  • Ford to increase durability testing to 10 million cumulative miles for 2015 F-150
  • Extensive testing proves this all-new F-150 lives up to Built Ford Tough standards
  • Ford went to new extremes – from  mountaintops to frozen lakes – to put the truck through its paces

The all-new 2015 Ford F-150 has already scaled the highest points of the Continental Divide and experienced the most extreme weather conditions as Ford has set out to engineer its toughest truck yet.

Before the first 2015 F-150 rolls off the assembly line, it will have been subjected to 10 million miles of combined real-world and simulated durability testing.

“We wanted to build the toughest, most capable F-150, while making it as much as 700 pounds lighter,” said Pete Reyes, Ford F-150 chief engineer. “We challenged the team to torture the truck harder than any F-150 before it.”

The new F-150 towed trailers over mountain passes in temperatures above 120 degrees, withstood frame-punishing terrain on an off-road course and conquered a frozen lake at minus 40 degrees. It endured high-humidity chambers, salt vats and riverbeds. The F-150 towed heavy loads up grueling, steep roads. Robots slammed its doors and tailgates, and dropped heavy objects onto the bed of the truck. It persevered through twisting and shaking from multiple directions.

Some Ford tests are so extreme that a five-day period equals 10 years or 150,000 miles of abuse by the roughest customers. Reyes is quick to remind customers that the extreme tests Ford runs are conducted in controlled settings. “I discourage anyone from trying to create their own top 10 list,” he said. “Leave the testing to us.”

via From Acid Baths to Power Hop Hill, 10 Ways Ford Torture-Tested the 2015 F-150 | Ford Media Center.

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With Power and Efficiency, Ford F-150 Leads Light-Duty Pickup Trucks in V6 Sales | Ford Media Center

  • 57 percent of Ford F-150 buyers in January and February choose V6 engine option
  • Since 2010, Ford accounts for 91 percent of industry’s growth in V6 truck sales
  • Ford F-150 V6 sales represented 78 percent of all light-duty truck V6 sales in 2013
  • The Ford 3.5-liter EcoBoost™ engine represents 46 percent of F-150 pickup truck sales in February and the 3.7-liter V6 represents 11 percent

More than 57 percent of Ford Motor Company’s F-150 retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.

V8 engines led truck sales for decades until recently. Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600 percent and F-150 was directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data. In 2013, Ford accounted for 78 percent of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.

February’s engine mix numbers come on the heels of a very strong demand for Ford’s V6 truck engines in 2013. Of all the trucks Ford sold in the calendar year, more than 48 percent of them were powered by a V6 engine.

“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 EcoBoost and the 3.7-liter Ti-VCT V6 engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”

The new 2015 Ford F-150 will offer a new 2.7-liter EcoBoost engine, to be made in Lima, Ohio, in addition to the 3.7-liter Ti-VCT V6 and 3.5-liter EcoBoost engines.

via With Power and Efficiency, Ford F-150 Leads Light-Duty Pickup Trucks in V6 Sales | Ford Media Center.

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New Ford F-150 — First Truck to Offer Tougher, Brighter, More Efficient LED Headlamps | Ford Media Center

  • Segment-first LED headlamps available for all-new Ford F-150 will last more than five times longer than conventional bulbs
  • Use of LED technology in F-150 headlamps picks up on lighting trends in smartphones, tablet computers and TVs
  • Ford engineers subject LED headlamps to extreme heat and saltwater baths, and pummel with rocks, rock salt and ice to prove lamp toughness

When the assignment is to reinvent the Ford F-150 while maintaining its heritage of being Built Ford Tough, even the headlamps matter.

Until now, headlamps often needed to be replaced long before the end of a vehicle’s life. For the all-new 2015 Ford F-150, Ford wanted durable headlamps. Ford lighting expert John Teodecki and his team found the answer in a lighting technology called light-emitting diodes, or LEDs.

No other light-duty pickup truck on the road today has LED headlamps. LED lamps use 63 percent less energy than the halogen bulbs seen in competitor trucks, and the light quality and aesthetics of the technology are superior, Teodecki explained. Most important, the LED headlamps in the new F-150 are more durable than conventional lights, and are made to last more than five times longer.

“Stand on it,” Teodecki said, perched atop an 11-pound F-150 headlamp unit. “We fire stones at this headlamp, expose it to extreme sun, soak it in saltwater, shoot rocks, rock salt and ice – this thing is very tough to crack.”

LED is the fastest-growing segment in lighting technology, according to trade magazine LED Inside. Applications include smartphones, tablets, computers, TVs, luxury sedans, industrial, commercial and outdoor lighting. Even supermarkets incorporate LED lighting to make produce look fresher.

What sets F-150 LED technology apart is how the headlamps are made, and how different they are from what the industry has traditionally used. To develop this cutting-edge headlamp technology, Ford leveraged the expertise of its longtime lighting developers OSRAM and Flex-N-Gate. The program is creating more than 30 jobs at the OSRAM Hillsboro, N.H. facility.

via New Ford F-150 — First Truck to Offer Tougher, Brighter, More Efficient LED Headlamps | Ford Media Center.

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